Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and product page, QR codes, and more.
Take advantage of new marketing resources to promote your apps around the world. You can now generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. Download localized App Store badges, your app icon, and more.
Developers can enter the URL for their app on the marketing page, with Apple then providing tools to generate the aforementioned links and badges. QR codes in particular may be of interest to developers as these can be used to quickly find an app with a scan with an iPhone camera, and QR codes are also used for the App Clips feature introduced in iOS 14.
QR codes can be generated with different colors and with each app's icon for a unique, personalized look that takes seconds to create.
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update.
Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key...
Wednesday April 16, 2025 11:28 am PDT by Joe Rossignol
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then.
We've rounded up a list of everything that we're still waiting to see from Apple in 2025.
iPhone 17, 17 Air, and 17 Pro - We get...
Wednesday April 16, 2025 10:11 am PDT by Juli Clover
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
There have been complaints about ...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage.
The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
Sure! At least 0.000001% of it, anyway. In any case, developers can use QR codes or not, it’s optional ?♂️
Re: the 15 or 30% revenue share, here’s a partial list of what it pays for:
a secure, customer-trusted payment system; app hosting; APIs, libraries, compilers and other development tools; testing, interface libraries; simulators; security features; developer services, including customer support; and cloud services, including 1 petabyte of CloudKit storage.
Those are some of the things Epic thinks Apple should provide for free ?
btw, it’s worth mentioning that more than 80% of all app downloads pay nothing. Not 30%, not 15%—0%. Apple gets $0.00. Not a single penny.
If everyone did what Epic did and Apple App Store revenue went to zero, Apple would replace the ~15 billion they received somewhere else. Like add another $75—the “Epic tax”—onto the price of iPhones. ($100 in a couple years, and it would keep going up every year).
But that way Epic and other devs could get 100% of the revenue instead of only 70 or 85%. Epic might reduce the price of dances and outfits, maybe not.
I’d love to see a progressive model, where for indie developers that are just getting started Apple takes a reduced cut (say 10%) until a certain paid volume is hit. IE 150 app sales or something. Gives newbs a chance to launch something and try to earn their first year Apple Developer fee back.
