Google Reportedly Plans to Update Play Store Guidelines to Emphasize Use of Its Billing System With 30% Fee - MacRumors
Skip to Content

Google Reportedly Plans to Update Play Store Guidelines to Emphasize Use of Its Billing System With 30% Fee

Google plans to introduce updated Play Store guidelines that emphasize the requirement for most apps to use the company's billing system for in-app purchases as early as next week, according to Bloomberg's Mark Gurman.

Google Play banner
While this requirement has existed for years, the report notes that some major developers like Netflix, Spotify, and Tinder have circumvented the rule by prompting customers to pay directly using a credit card, rather than their Play Store account, bypassing Google's 30 percent commission for in-app purchases.

In a statement, Google said that it is always working with developers to clarify its Play Store policies, but it did not elaborate on any forthcoming changes:

As an open platform, Android allows multiple app stores. In fact, most Android devices come with at least two stores right out of the box, and users can install others. For developers who choose to distribute their apps on Google Play, our policy has always required them to use Play's billing system if they offer in-app purchases of digital goods. We are always working with our partners to clarify these policies and ensure they are applied equitably and reasonably.

The report claims that when Google's updated guidelines are implemented, major developers currently not in compliance will be given time to update their apps and are unlikely to face immediate removal from the Play Store.

Google and Apple have faced increasing scrutiny over the way the companies run the Play Store and App Store, respectively. Apple in particular has been accused of anticompetitive behavior by Spotify and others, and the company remains in a high-profile legal battle with Fortnite creator Epic Games over in-app purchases.

Popular Stories

google synthid

Google's SynthID AI Detector is Now Available to Everyone

Wednesday October 7, 2026 4:42 pm PDT by
Google today said it is making its SynthID Detector available to everyone for identifying content created using AI. SynthID Detector first rolled out to members of the media last year, and it is now available worldwide in English. SynthID Detector is a website that lets users upload a photo, video, or audio file to determine whether it has a SynthID watermark that identifies it as...
General App Store South Korea Feature Feature

South Korea Rules Against Apple Over App Store Payment Rules

Wednesday October 28, 2026 9:00 am PDT by
South Korea has fined Apple 20.8 billion won ($15.5 million) and ordered it to let developers link to external payment options from their apps, The Associated Press reports. The Korea Media and Communications Commission found that Apple and Google effectively require developers to use their payment systems, violating a 2021 law intended to allow alternatives. Google was fined 42.9 billion...
iphone duo screen crack

Apple Responds to iPhone Duo Display Cracking Reports

Monday October 26, 2026 10:20 am PDT by
Shortly after the iPhone Duo launched, a few users reported hinge issues that were causing cracks in the inner display. Apple has now responded to the reports in a statement to MacRumors, saying a small number of units are affected. The response to iPhone Duo from early users has been incredibly positive, and we are seeing exciting things from developers who are rapidly updating their apps...

Top Rated Comments

Abazigal Avatar
80 months ago

Imagine the amount of hatred, disdain, and horrific things people would say on these forums if Microsoft required all purchases utilizing the Windows OS to give MS a 30% cut.
I posted this in an earlier thread and am reposting it here for discussion.

I feel that developers by and large underestimate just how much of their revenue come from Apple’s in-app payments being so easy and trusted.

Yes, they put in a lot of time and effort creating great apps for consumers, but setting aside household brands like Netflix or Spotify, I don’t think they would have as much business if consumers had to resort to the old way of navigating to an external website and keying in their credit card details.

Apple has made this possible thanks to their having aggregated the best customers under one platform (thanks to the iphone) and having their credit card details on hand (thanks to iTunes) while making it extremely secure and easy to purchase apps, as well as delete them or cancel subscriptions as desired (thanks to the effort that goes into maintaining and curating the App Store, and features like Touch ID), which in turn leads to users being more amenable to purchasing and downloading new apps. Because the whole process is just so frictionless.

So at the end of the day, I dare say that 70% of the larger pie that Apple enables because of the App Store is still more than 100% of whatever slice they would have carved out based on their own merit. This is the value that Apple brings to the table, and they are absolutely justified in demanding a cut for their role in allowing app developers to earn more than they otherwise would have on their own.

In Microsoft’s situation, they would likely not be able to grow the pie the way Apple has done, or go as good a job maintaining the App Store like Apple, which in turn means that Microsoft will have done even less to deserve a 30% cut than Apple.

The two scenarios are nothing alike.
Score: 26 Votes (Like | Disagree)
80 months ago
It's interesting that Google can charge the 30% and the internet for the most part remains quiet, but tech sites, news and various other information sites make it to seem that Apple is the only bad guy here and is the only one charging 30%. SMH
Score: 22 Votes (Like | Disagree)
80 months ago
As long as you can sideload Android apps, this situation is entirely different from what's happening on iOS.

If Spotify doesn't want to give Google a cut, they can tell customers to download an apk directly from their website. Frankly, this whole thing could easily backfire on Google, because the more software that's distributed directly, the more users become used to sideloading, and the less reason developers have to use the Play Store to begin with.

I mean, at least the iOS App Store offers fairly substantial safety guarantees for users. If sideloading was possible on iOS—as it should be—I'd still download most software from the App Store, because I'd know those apps were safe. The Play Store has a lot more malware, and I don't see many reasons to use it.
Score: 14 Votes (Like | Disagree)
subi257 Avatar
80 months ago

I posted this in an earlier thread and am reposting it here for discussion.

I feel that developers by and large underestimate just how much of their revenue come from Apple’s in-app payments being so easy and trusted.

Yes, they put in a lot of time and effort creating great apps for consumers, but setting aside household brands like Netflix or Spotify, I don’t think they would have as much business if consumers had to resort to the old way of navigating to an external website and keying in their credit card details.

Apple has made this possible thanks to their having aggregated the best customers under one platform (thanks to the iphone) and having their credit card details on hand (thanks to iTunes) while making it extremely secure and easy to purchase apps, as well as delete them or cancel subscriptions as desired (thanks to the effort that goes into maintaining and curating the App Store, and features like Touch ID), which in turn leads to users being more amenable to purchasing and downloading new apps. Because the whole process is just so frictionless.

So at the end of the day, I dare say that 70% of the larger pie that Apple enables because of the App Store is still more than 100% of whatever slice they would have carved out based on their own merit. This is the value that Apple brings to the table, and they are absolutely justified in demanding a cut for their role in allowing app developers to earn more than they otherwise would have on their own.

In Microsoft’s situation, they would likely not be able to grow the pie the way Apple has done, or go as good a job maintaining the App Store like Apple, which in turn means that Microsoft will have done even less to deserve a 30% cut than Apple.

The two scenarios are nothing alike.
Agreed. If Apple didn't create the App store most of these developers would not even exist. Apple has made it feasible for anybody and their brother to become "developers" I can't even count how many sh**ty .99 cent apps I bought just because "who cares if it sucks, it's .99 cents" and there are thousands of other people like that, the developer just made thousands of dollars.
Score: 13 Votes (Like | Disagree)
subi257 Avatar
80 months ago

Apple led the way with customer hostile practices like taking away upgradability, I/O and headphone jacks, now it’s leading the way with developer hostile tactics like wanting a tax on all transactions on its platform, not just app purchases.

Imagine having a Windows tax for every online software and service purchase.

It’s free money for nothing, so if Apple can do it I guess it makes sense for Google to enforce the same.
You want an ancient tech analog headphone jack? stay with the old model. I don't understand, everybody always "has to have the latest greatest" then they complain that it is not like the old one anymore.

Where do you come up with this crap? It's not money for free, do you have even the slightest clue what it costs to run that backend? servers, storage, electric for equipment and air conditioning. It's not tax, it's cost of running a business. I work in a professional video editing environment and our video servers and storage are "EOL'd" (end of life) every 5 ish years. Our measly 750TB of of high speed (10GB/s) on optical fiber costs $105k for 100TB and has to be kept at 68 degrees. Amazon has to have Exebytes of storage for all of the app store and infrastructure. That has to cost millions of dollars a year...then you have staff engineers to maintain and support it.

Everybody needs to stop with money for free crap.
Score: 10 Votes (Like | Disagree)
FightTheFuture Avatar
80 months ago

It's interesting that Google can charge the 30% and the internet for the most part remains quiet, but tech sites, news and various other information sites make it to seem that Apple is the only bad guy here and is the only one charging 30%. SMH
Many of the same people who said Apple would go out of business before the iPod are the same people who say Apple is too successful today. These guys don’t want Apple to succeed.
Score: 10 Votes (Like | Disagree)
Latest Stories
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
13 minutes ago
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
27 minutes ago
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
1 hour ago
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
3 hours ago
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
4 hours ago
How macOS Adapts Its Controls for Touch on the New MacBook Pro
How macOS Adapts Its Controls for Touch on the New MacBook Pro
5 hours ago
Just Got an iPhone Duo? Try These Features First
Just Got an iPhone Duo? Try These Features First
7 hours ago
Apple Announced Scott Forstall's Departure 14 Years Ago Today
Apple Announced Scott Forstall's Departure 14 Years Ago Today
7 hours ago
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
18 hours ago
Here's Everything Apple Announced This Week
Here's Everything Apple Announced This Week
19 hours ago
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
19 hours ago
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
19 hours ago
Apple Has 8 New Products Available for Pre-Order
Apple Has 8 New Products Available for Pre-Order
21 hours ago
iPhone Duo: Turn the Hinge Into an App Launcher
iPhone Duo: Turn the Hinge Into an App Launcher
21 hours ago
OLED MacBook Pro vs. Mini-LED MacBook Pro: Size and Weight Compared
OLED MacBook Pro vs. Mini-LED MacBook Pro: Size and Weight Compared
22 hours ago
Best Buy Offering Up to $100 Gift Cards With iPad Mini 8 and M6 MacBook Pro Pre-Orders
Best Buy Offering Up to $100 Gift Cards With iPad Mini 8 and M6 MacBook Pro Pre-Orders
22 hours ago
Adding Touch Didn't Cost the MacBook Pro Any Battery Life
Adding Touch Didn't Cost the MacBook Pro Any Battery Life
23 hours ago
Apple Releases Redesigned Mac Chargers and 'World Travel Adapter Kit'
Apple Releases Redesigned Mac Chargers and 'World Travel Adapter Kit'
23 hours ago
Apple Executives Explain Why the MacBook Pro Finally Has a Touch Screen
Apple Executives Explain Why the MacBook Pro Finally Has a Touch Screen
23 hours ago
New MacBook Pro Features Deeper Bass and Improved Closed-Lid Audio
New MacBook Pro Features Deeper Bass and Improved Closed-Lid Audio
23 hours ago
New MacBook Pro Offers Up to 16TB of Storage, Double Previous Limit
New MacBook Pro Offers Up to 16TB of Storage, Double Previous Limit
1 day ago
Apple's New Touchscreen MacBook Pro Costs Up to $14,549
Apple's New Touchscreen MacBook Pro Costs Up to $14,549
1 day ago
Apple Brings Dynamic Island to Mac for the First Time
Apple Brings Dynamic Island to Mac for the First Time
1 day ago
Mac Studio With M5 Ultra Now Available With 512GB RAM for $22,299
Mac Studio With M5 Ultra Now Available With 512GB RAM for $22,299
1 day ago
Illuminated Apple Logo Returns to MacBook Pro After 10 Years
Illuminated Apple Logo Returns to MacBook Pro After 10 Years
1 day ago
Apple Announces OLED MacBook Pro With Touch Display
Apple Announces OLED MacBook Pro With Touch Display
1 day ago
Apple Store Down Ahead of 'Pro and Tell' Launch Today
Apple Store Down Ahead of 'Pro and Tell' Launch Today
1 day ago
South Korea Rules Against Apple Over App Store Payment Rules
South Korea Rules Against Apple Over App Store Payment Rules
1 day ago
iOS 27.2 Adds Selfie-Based Age Verification
iOS 27.2 Adds Selfie-Based Age Verification
1 day ago
Beats 360 Get First Price Drop Alongside Return of Record Low for AirPods 4
Beats 360 Get First Price Drop Alongside Return of Record Low for AirPods 4
1 day ago