Google Reportedly Plans to Update Play Store Guidelines to Emphasize Use of Its Billing System With 30% Fee

Google plans to introduce updated Play Store guidelines that emphasize the requirement for most apps to use the company's billing system for in-app purchases as early as next week, according to Bloomberg's Mark Gurman.

Google Play banner
While this requirement has existed for years, the report notes that some major developers like Netflix, Spotify, and Tinder have circumvented the rule by prompting customers to pay directly using a credit card, rather than their Play Store account, bypassing Google's 30 percent commission for in-app purchases.

In a statement, Google said that it is always working with developers to clarify its Play Store policies, but it did not elaborate on any forthcoming changes:

As an open platform, Android allows multiple app stores. In fact, most Android devices come with at least two stores right out of the box, and users can install others. For developers who choose to distribute their apps on Google Play, our policy has always required them to use Play's billing system if they offer in-app purchases of digital goods. We are always working with our partners to clarify these policies and ensure they are applied equitably and reasonably.

The report claims that when Google's updated guidelines are implemented, major developers currently not in compliance will be given time to update their apps and are unlikely to face immediate removal from the Play Store.

Google and Apple have faced increasing scrutiny over the way the companies run the Play Store and App Store, respectively. Apple in particular has been accused of anticompetitive behavior by Spotify and others, and the company remains in a high-profile legal battle with Fortnite creator Epic Games over in-app purchases.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...

Top Rated Comments

Abazigal Avatar
68 months ago

Imagine the amount of hatred, disdain, and horrific things people would say on these forums if Microsoft required all purchases utilizing the Windows OS to give MS a 30% cut.
I posted this in an earlier thread and am reposting it here for discussion.

I feel that developers by and large underestimate just how much of their revenue come from Apple’s in-app payments being so easy and trusted.

Yes, they put in a lot of time and effort creating great apps for consumers, but setting aside household brands like Netflix or Spotify, I don’t think they would have as much business if consumers had to resort to the old way of navigating to an external website and keying in their credit card details.

Apple has made this possible thanks to their having aggregated the best customers under one platform (thanks to the iphone) and having their credit card details on hand (thanks to iTunes) while making it extremely secure and easy to purchase apps, as well as delete them or cancel subscriptions as desired (thanks to the effort that goes into maintaining and curating the App Store, and features like Touch ID), which in turn leads to users being more amenable to purchasing and downloading new apps. Because the whole process is just so frictionless.

So at the end of the day, I dare say that 70% of the larger pie that Apple enables because of the App Store is still more than 100% of whatever slice they would have carved out based on their own merit. This is the value that Apple brings to the table, and they are absolutely justified in demanding a cut for their role in allowing app developers to earn more than they otherwise would have on their own.

In Microsoft’s situation, they would likely not be able to grow the pie the way Apple has done, or go as good a job maintaining the App Store like Apple, which in turn means that Microsoft will have done even less to deserve a 30% cut than Apple.

The two scenarios are nothing alike.
Score: 26 Votes (Like | Disagree)
Maconplasma Avatar
68 months ago
It's interesting that Google can charge the 30% and the internet for the most part remains quiet, but tech sites, news and various other information sites make it to seem that Apple is the only bad guy here and is the only one charging 30%. SMH
Score: 22 Votes (Like | Disagree)
Wowfunhappy Avatar
68 months ago
As long as you can sideload Android apps, this situation is entirely different from what's happening on iOS.

If Spotify doesn't want to give Google a cut, they can tell customers to download an apk directly from their website. Frankly, this whole thing could easily backfire on Google, because the more software that's distributed directly, the more users become used to sideloading, and the less reason developers have to use the Play Store to begin with.

I mean, at least the iOS App Store offers fairly substantial safety guarantees for users. If sideloading was possible on iOS—as it should be—I'd still download most software from the App Store, because I'd know those apps were safe. The Play Store has a lot more malware, and I don't see many reasons to use it.
Score: 14 Votes (Like | Disagree)
subi257 Avatar
68 months ago

I posted this in an earlier thread and am reposting it here for discussion.

I feel that developers by and large underestimate just how much of their revenue come from Apple’s in-app payments being so easy and trusted.

Yes, they put in a lot of time and effort creating great apps for consumers, but setting aside household brands like Netflix or Spotify, I don’t think they would have as much business if consumers had to resort to the old way of navigating to an external website and keying in their credit card details.

Apple has made this possible thanks to their having aggregated the best customers under one platform (thanks to the iphone) and having their credit card details on hand (thanks to iTunes) while making it extremely secure and easy to purchase apps, as well as delete them or cancel subscriptions as desired (thanks to the effort that goes into maintaining and curating the App Store, and features like Touch ID), which in turn leads to users being more amenable to purchasing and downloading new apps. Because the whole process is just so frictionless.

So at the end of the day, I dare say that 70% of the larger pie that Apple enables because of the App Store is still more than 100% of whatever slice they would have carved out based on their own merit. This is the value that Apple brings to the table, and they are absolutely justified in demanding a cut for their role in allowing app developers to earn more than they otherwise would have on their own.

In Microsoft’s situation, they would likely not be able to grow the pie the way Apple has done, or go as good a job maintaining the App Store like Apple, which in turn means that Microsoft will have done even less to deserve a 30% cut than Apple.

The two scenarios are nothing alike.
Agreed. If Apple didn't create the App store most of these developers would not even exist. Apple has made it feasible for anybody and their brother to become "developers" I can't even count how many sh**ty .99 cent apps I bought just because "who cares if it sucks, it's .99 cents" and there are thousands of other people like that, the developer just made thousands of dollars.
Score: 13 Votes (Like | Disagree)
FightTheFuture Avatar
68 months ago

It's interesting that Google can charge the 30% and the internet for the most part remains quiet, but tech sites, news and various other information sites make it to seem that Apple is the only bad guy here and is the only one charging 30%. SMH
Many of the same people who said Apple would go out of business before the iPod are the same people who say Apple is too successful today. These guys don’t want Apple to succeed.
Score: 10 Votes (Like | Disagree)
subi257 Avatar
68 months ago

Apple led the way with customer hostile practices like taking away upgradability, I/O and headphone jacks, now it’s leading the way with developer hostile tactics like wanting a tax on all transactions on its platform, not just app purchases.

Imagine having a Windows tax for every online software and service purchase.

It’s free money for nothing, so if Apple can do it I guess it makes sense for Google to enforce the same.
You want an ancient tech analog headphone jack? stay with the old model. I don't understand, everybody always "has to have the latest greatest" then they complain that it is not like the old one anymore.

Where do you come up with this crap? It's not money for free, do you have even the slightest clue what it costs to run that backend? servers, storage, electric for equipment and air conditioning. It's not tax, it's cost of running a business. I work in a professional video editing environment and our video servers and storage are "EOL'd" (end of life) every 5 ish years. Our measly 750TB of of high speed (10GB/s) on optical fiber costs $105k for 100TB and has to be kept at 68 degrees. Amazon has to have Exebytes of storage for all of the app store and infrastructure. That has to cost millions of dollars a year...then you have staff engineers to maintain and support it.

Everybody needs to stop with money for free crap.
Score: 10 Votes (Like | Disagree)