Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration.

pinterest
As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of the iOS 14 customization trend on Pinterest. According to its data, Pinterest saw a record high number of daily downloads on September 21, with around 616,000 new installs globally.

Offering similar numbers, market intelligence firm Sensor Tower estimated 680,000 Pinterest installs across iOS and Android the previous day, as users searched for photos to use for custom icons or wallpapers to go with their new widgets.

Sensor Tower estimates that Pinterest's downloads record was actually broken on September 20, with around 800,000 installs worldwide, or a 32 percent week-on-week growth from the 607,000 installs it managed on September 13, a few days before iOS 14 was released to the public.

The interest has also caused Pinterest to jump from number 47 on the Top Free ‌iPhone‌ Apps charts in the ‌App Store‌ to number 7 in just two days. The app currently sits at number 1 in the Lifestyle category on ‌iPhone‌, although it has hovered around the number 1 and number 2 position since February 2020.

The report notes that the driving motivation for the growth in Pinterest installations can be seen on Pinterest's home page, which has been showcasing the new iOS 14 customization possibilities available to users.

The Pinterest home page today showcases iPhone design trends as one of its "Daily Inspirations," where the collection "Trending wallpapers and aesthetic homescreen ideas" is currently sitting at the top of the page. Here, users are finding iPhone backgrounds and sharing other custom designs and icon sets for people to use in their own creations.

One possible ‌Home Screen‌ customization that has taken on a life of its own is the ability to create custom icons using Apple's Shortcuts app. The process involves creating a Shortcut to open an app, and then adding an image to that Shortcut on the home screen.

A TechCrunch spokesperson said that Gen Z has been the main reason for the surge in interest, as this group grew 50 percent year over year in June 2020 and they tend to use Pinterest as a resource for design inspiration.

Related Forum: iOS 14

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
ipad pro 2024

Gurman: New iPad Pro and MacBook Pro Models With M5 Chips to Launch Later This Year

Sunday March 30, 2025 6:06 am PDT by
Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...

Top Rated Comments

cupcakes2000 Avatar
59 months ago
Really really wish using a shortcut to open an app didn’t first open the shortcuts app. Very frustrating.
Score: 16 Votes (Like | Disagree)
szw-mapple fan Avatar
59 months ago

Pinterest is cancer.
Especially after it took over google image search.
Score: 12 Votes (Like | Disagree)
MrCrowbar Avatar
59 months ago
Pinterest is cancer.
Score: 11 Votes (Like | Disagree)
atoqir Avatar
59 months ago
Cool hopefully Apple takes notice and iOS15 focuses even more on customization.

The only thing I really want is choosing my own dark and light mode wallpapers separately .
Score: 8 Votes (Like | Disagree)
EvilEvil Avatar
59 months ago
Imagine what it would be like if Apple had customization years ago...
Score: 6 Votes (Like | Disagree)
FellaMeLad Avatar
59 months ago

...you can’t even view the image you searched for on GOOGLE without downloading this damn app
Yes! I find that sooooooo annoying! And I won't make an account there on principle.
Score: 5 Votes (Like | Disagree)