Apple's Ill-Fated Social Network 'Ping' Launched 10 Years Ago Today

Today marks the 10th anniversary of Apple launching its ill-fated social network Ping, which allowed users to follow their favorite music artists and friends within iTunes and discover what songs and albums they were listening to.

itunes ping 2010
Here is how Apple described Ping in a September 2010 press release:

Ping lets you follow your favorite artists such as Lady Gaga, Coldplay, U2, Jack Johnson, Yo-Yo Ma and more, to see what they're up to, check out photos and videos they've posted, see their tour dates and read comments about other artists and albums they're listening to. In addition, you can post your thoughts and opinions, your favorite albums and songs, the music you've downloaded from iTunes and the concerts you plan to attend.

Despite a promising start, with more than one million users joining Ping in less than 48 hours after its launch, the service never truly caught on. Ping was officially shut down on September 30, 2012, with Apple CEO Tim Cook noting that "the customer voted and said 'this isn't something that I want to put a lot of energy into'."


Apple launched a similar social platform for artists called Apple Music Connect in 2015, but it suffered the same fate as Ping, shutting down in late 2018.

Tag: iTunes
Related Forum: Mac Apps

Popular Stories

iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
tvOS 18 Feature

Apple Releases tvOS 18.5

Monday May 12, 2025 10:01 am PDT by
Apple today released tvOS 18.5, the latest version of the tvOS operating system. tvOS 18.5 comes a little over a month after the launch of tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.5 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software. ‌Apple TV‌ owners who have...
iPhone 17 Pro Blue Feature Tighter Crop

WSJ: Apple Weighing Price Hikes for iPhone 17 Lineup Without Blaming Tariffs

Monday May 12, 2025 3:36 am PDT by
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal. The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China. The...
iOS 18

iOS 18.5 Expected This Week With These New Features

Monday May 12, 2025 7:20 am PDT by
Following more than a month of beta testing, Apple is expected to release iOS 18.5 to the general public this week. While the software update is relatively minor, it still includes a handful of new features and changes for iPhones. Below, we recap everything new in iOS 18.5. Pride Wallpaper Apple recently announced its 2025 Pride Collection, including a new Apple Watch band, watch face,...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.5

Monday May 12, 2025 10:10 am PDT by
Apple today released macOS Sequoia 15.5, the fifth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.5 comes a little over a month after the launch of macOS Sequoia 15.4. Mac users can download the ‌‌‌macOS Sequoia 15.5‌‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run ...
Mayday Calendar

Apple Acquisition Hints at Upgraded Calendar App on iOS 19 or Beyond

Friday May 9, 2025 9:13 am PDT by
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now. Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act. Mayday Labs founder Jeremy...
Beyond iPhone 13 Better Triad

20th Anniversary iPhone Will Be Mostly Glass With All-Screen Design

Monday May 12, 2025 2:52 am PDT by
Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....

Top Rated Comments

randolorian Avatar
61 months ago
Look at those vertically-stacked window controls.
Score: 19 Votes (Like | Disagree)
69Mustang Avatar
61 months ago
You never win if you don't get in the race. They didn't win this one. I love the way Tim phrased the shuttering of Ping. "The customer voted and said this isn't something I want to put a lot of energy into." No sugarcoating, no spin. Didn't work. Moving on to the next thing.
Score: 18 Votes (Like | Disagree)
mondaiguy Avatar
61 months ago
I liked Ping. I was able to talk to musicians on it, like Brian Molko from Placebo. Trent Reznor would post stuff all the time. Ironically, there's still no music service that offers something like this. Apple should not have given it up. Would've been a good fit for Apple Music, and could have been re-worked.

Ping was better than Apple Music's current social implementation.
Score: 16 Votes (Like | Disagree)
nfl46 Avatar
61 months ago
I gotta hand it to Lady Gaga; 10 years later and she's still relevant. Congrats on winning five VMAs a couple of nights ago and having a number 1 album and song this year.
Score: 13 Votes (Like | Disagree)
Mr. Awesome Avatar
61 months ago
Most of Ping’s failure was from its focus on music. If Apple had launched a social network that was a social network, not specifically a music social network, I think it would’ve been met with more success.
Score: 12 Votes (Like | Disagree)
m4mario Avatar
61 months ago
Apple failing in the social networking business is a loss to everyone. We would have at least one social network built with safety, security and privacy in mind.
Score: 12 Votes (Like | Disagree)