Apple to Launch Bundled Subscription Services Called 'Apple One'
Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman.
The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the Apple One subscription bundles are planned to launch in October alongside new iPhone models.
Gurman explains that there will be different Apple One subscription tiers. A basic package will include just Apple Music and Apple TV+, while a more expensive variation will add Apple Arcade. The next tier up will add Apple News+, followed by a more expensive bundle featuring iCloud storage. Apple One is not expected to include AppleCare support.
Apple is also believed to be developing a new service for virtual fitness classes that can be used via an app for the iPhone, iPad, and Apple TV. The fitness service will be offered in the higher-end subscription bundle. Currently codenamed "Seymour" internally, the workout service would be set to rival virtual classes offered by the likes of Nike.
Apple One will work with Apple's Family Sharing system that provides access for as many as six people. The bundles are expected to save customers around $2 to upwards of $5 a month, depending on the specific bundle chosen.
The motivation behind bundling subscription services would be to encourage customers to subscribe to multiple Apple services, generating more recurring revenue. Apple News+ and Apple TV+ in particular has not seen substantial growth, so bundling subscriptions would help to drive subscriber numbers. In late 2019, Apple experimented with creating a bundle of Apple Music and Apple TV+ for students, with the latter being freely included.
Files found in iOS 13.5.5 referred to a "bundle offer" and a "bundle subscription." These files were not present in earlier versions of iOS. The files were said to be related to the "management system of Apple's own services subscriptions like Apple News+." Apple has been rumored to be working on some kind of services bundle since 2018, and most of the rumors have indicated that the company will include Apple Music, Apple TV+, and Apple News+ in the bundle offering.
Popular Stories
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers.
The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out.
Subscribe to the MacRumors YouTube channel for more videos.
Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows.
One Thing (Free) -...
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026.
Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
