Apple to Launch Bundled Subscription Services Called 'Apple One'
Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman.
The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the Apple One subscription bundles are planned to launch in October alongside new iPhone models.
Gurman explains that there will be different Apple One subscription tiers. A basic package will include just Apple Music and Apple TV+, while a more expensive variation will add Apple Arcade. The next tier up will add Apple News+, followed by a more expensive bundle featuring iCloud storage. Apple One is not expected to include AppleCare support.
Apple is also believed to be developing a new service for virtual fitness classes that can be used via an app for the iPhone, iPad, and Apple TV. The fitness service will be offered in the higher-end subscription bundle. Currently codenamed "Seymour" internally, the workout service would be set to rival virtual classes offered by the likes of Nike.
Apple One will work with Apple's Family Sharing system that provides access for as many as six people. The bundles are expected to save customers around $2 to upwards of $5 a month, depending on the specific bundle chosen.
The motivation behind bundling subscription services would be to encourage customers to subscribe to multiple Apple services, generating more recurring revenue. Apple News+ and Apple TV+ in particular has not seen substantial growth, so bundling subscriptions would help to drive subscriber numbers. In late 2019, Apple experimented with creating a bundle of Apple Music and Apple TV+ for students, with the latter being freely included.
Files found in iOS 13.5.5 referred to a "bundle offer" and a "bundle subscription." These files were not present in earlier versions of iOS. The files were said to be related to the "management system of Apple's own services subscriptions like Apple News+." Apple has been rumored to be working on some kind of services bundle since 2018, and most of the rumors have indicated that the company will include Apple Music, Apple TV+, and Apple News+ in the bundle offering.
Popular Stories
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past.
The account did not share any specific details about the alleged changes that are ...
Amazon Prime Day is currently in its second day, and this year the event will last for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now.
Note: MacRumors is an affiliate partner with Amazon....
