Apple Celebrates 10th Anniversary of Apple Store App With Balloons

It's been 10 years since the launch of the Apple Store app, and to celebrate, Apple has a little hidden easter egg that you can find if you search for "10 years" in the ‌Apple Store‌ app.

10yearballoonfeature 1
As noted by Michael Steeber, who found the hidden feature, typing in "10 years" sends two blue balloons soaring up from the bottom of the screen.

The balloons will bounce around for a few moments, and if you tap them, you can pop them. Otherwise, if you leave them alone, they'll simply float away.


You can re-summon the balloons by typing in the phrase again. Make sure to use the ‌Apple Store‌ app, where you make Apple device purchases and view orders, to try the trick.

You can download the ‌Apple Store‌ app from the App Store. [Direct Link]

Popular Stories

New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 13, 2024 2:09 am PST by
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
airtag purple

New AirTag Rumored to Launch in Mid-2025 With These Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
M4 MacBook Pros Thumb

M4 MacBook Pro Uses Quantum Dot Display Technology

Thursday November 14, 2024 4:19 pm PST by
The M4 MacBook Pro models feature quantum dot display technology, according to display analyst Ross Young. Apple used a quantum dot film instead of a red KSF phosphor film, a change that provides more vibrant, accurate color results. Young says that Apple has opted for KSF for prior MacBook Pro models because it doesn't use toxic element cadmium (typical for quantum dot) and is more...
iCloud General Feature

Apple Acknowledges iCloud Notes Disappearing and Explains How to Fix

Saturday November 16, 2024 9:45 am PST by
Earlier this month, we reported about some iPhone users temporarily losing all of their notes in the Notes app after accepting Apple's updated iCloud terms and conditions. Apple has now indirectly acknowledged this issue in a new support document that outlines steps to follow if your iCloud notes are not appearing on your iPhone, iPad, or Vision Pro. Fortunately, the notes can be re-synced...
iPhone XS Max Black Background

Apple Adds iPhone XS Max and More to Vintage/Obsolete Product Lists

Friday November 15, 2024 8:09 am PST by
Apple today added a few older iPhone and Apple Watch models to the vintage and obsolete products list on its website. Apple has now classified the iPhone 6s Plus and iPhone XS Max as "vintage" worldwide. Apple considers a device to be "vintage" once five years have passed since the company stopped distributing it for sale. Apple and Apple Authorized Service Providers sometimes offer repairs...

Top Rated Comments

timsutcliffe Avatar
56 months ago
How would you accidentally discover this?
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
56 months ago
It's not working especially on iOS 14 beta?
Are you using the App Store instead of the Apple Store? ;)
Score: 9 Votes (Like | Disagree)
Graphikos Avatar
56 months ago
You can also move the balloons around by dragging, not just popping. Look at those physics!

My favorite easter egg was when you could find "elvis" on the Apple Newton. The rick-roll on the Apple Watch is a close second though!
Score: 4 Votes (Like | Disagree)
Steelers7510 Avatar
56 months ago
Today’s shaping up to be a real barn burner! First news of a “new” charger, now this.
Score: 3 Votes (Like | Disagree)
supremedesigner Avatar
56 months ago
It's not working especially on iOS 14 beta?
Score: 2 Votes (Like | Disagree)
dragoon2745 Avatar
56 months ago

Read this and it'll all make sense.

New Apple Store App Makes Buying Apple Products Easier ... ('https://www.apple.com/newsroom/2010/06/15New-Apple-Store-App-Makes-Buying-Apple-Products-Easier-Than-Ever/')
So we're off of the anniversary date by 1.5 months? I hope my future wife is as lenient as Apple is.
Score: 2 Votes (Like | Disagree)