Apple Celebrates 10th Anniversary of Apple Store App With Balloons

It's been 10 years since the launch of the Apple Store app, and to celebrate, Apple has a little hidden easter egg that you can find if you search for "10 years" in the ‌Apple Store‌ app.

10yearballoonfeature 1
As noted by Michael Steeber, who found the hidden feature, typing in "10 years" sends two blue balloons soaring up from the bottom of the screen.

The balloons will bounce around for a few moments, and if you tap them, you can pop them. Otherwise, if you leave them alone, they'll simply float away.


You can re-summon the balloons by typing in the phrase again. Make sure to use the ‌Apple Store‌ app, where you make Apple device purchases and view orders, to try the trick.

You can download the ‌Apple Store‌ app from the App Store. [Direct Link]

Popular Stories

iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
iphone 17 pro concept render cameras

Major iPhone 17 Pro Redesign Backed by Supply Chain Info, Claims Leaker

Thursday December 12, 2024 4:36 am PST by
Next year's iPhone 17 Pro models will reportedly feature a major redesign, specifically centering around changes to the rear camera module, and now new supply chain information appears to confirm the striking change, according to a Chinese leaker. iPhone 17 Pro concept render Late last month, The Information's Wayne Ma claimed that the rear of the ‌iPhone 17‌ Pro and ‌iPhone 17‌ Pro...
Generic iOS 18

Apple Releases First Betas of iOS 18.3 and iPadOS 18.3

Monday December 16, 2024 10:06 am PST by
Apple today seeded the first betas of upcoming iOS 18.3 and iPadOS 18.3 updates to developers for testing purposes, with the software coming a week after Apple released iOS 18.2 and iPadOS 18.2. iOS 18.3 and iPadOS 18.3 can be downloaded from the Settings app on a compatible device by going to General > Software update. There's no word yet on what's included in iOS 18.3 and iPadOS 18.3, ...
Magic Mouse Next to Keyboard

Apple 'Working' on Redesigned Magic Mouse With a Long-Awaited 'Fix'

Sunday December 15, 2024 8:43 am PST by
Apple is working on a redesigned Magic Mouse that will address some "longstanding complaints," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said Apple in recent months has been working on a "full overhaul" of the Magic Mouse with a design that "better fits the modern era." However, he does not expect the new Magic Mouse to be released in the "next 12 to 18...
AirTag 2 Mock Feature

AirTag 2 Expected to Launch Next Year With 'Considerable' Upgrade to Item Tracking

Sunday December 15, 2024 2:57 pm PST by
Apple plans to release a second-generation AirTag next year with "considerably" longer range for item tracking, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new AirTag will use Apple's second-generation Ultra Wideband chip, or equivalent technology. The chip debuted last year in the iPhone 15 and the Apple Watch Ultra 2, and Apple said it offers up...

Top Rated Comments

timsutcliffe Avatar
57 months ago
How would you accidentally discover this?
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
57 months ago
It's not working especially on iOS 14 beta?
Are you using the App Store instead of the Apple Store? ;)
Score: 9 Votes (Like | Disagree)
Graphikos Avatar
57 months ago
You can also move the balloons around by dragging, not just popping. Look at those physics!

My favorite easter egg was when you could find "elvis" on the Apple Newton. The rick-roll on the Apple Watch is a close second though!
Score: 4 Votes (Like | Disagree)
Steelers7510 Avatar
57 months ago
Today’s shaping up to be a real barn burner! First news of a “new” charger, now this.
Score: 3 Votes (Like | Disagree)
supremedesigner Avatar
57 months ago
It's not working especially on iOS 14 beta?
Score: 2 Votes (Like | Disagree)
dragoon2745 Avatar
57 months ago

Read this and it'll all make sense.

New Apple Store App Makes Buying Apple Products Easier ... ('https://www.apple.com/newsroom/2010/06/15New-Apple-Store-App-Makes-Buying-Apple-Products-Easier-Than-Ever/')
So we're off of the anniversary date by 1.5 months? I hope my future wife is as lenient as Apple is.
Score: 2 Votes (Like | Disagree)