Peacock Has Accumulated 10 Million Sign-ups Since Launch

Two weeks after its nationwide launch, NBCUniversal's Peacock streaming service has accumulated 10 million free and paid users, reports The Verge.

peacock

"NBCUniversal successfully launched Peacock in Cable's footprint in April, ahead of the streaming service's U.S. nationwide launch earlier this month, with 10 million sign-ups to date," Comcast chairman and CEO Brian Roberts stated during the earnings report. "The company is really trying to lean into streaming," he said. "I'm pretty excited as the world is transitioning… broadband is making that all possible."

It was a positive announcement among otherwise disappointing second-quarter earnings, as the company continues to struggle with the impact of the global situation on entertainment divisions. Peacock is a key part of NBCUniversal's restructuring, in which it will "shift resources from linear to streaming," according to NBCU CEO Jeff Shell.

The service showcases NBC shows such as "30 Rock," "Cheers," "Downton Abbey," and "Saturday Night Live," with live sporting events such as the English Premier League and the U.S. Open Championship.

Peacock was considered a late entrant to the crowded streaming service market, but has surpassed HBO Max, which has drawn 4.1 million subscribers since its launch in May. HBO Max does not have a free tier like Peacock, however. While Peacock has pleased executives with its performance, Comcast's home internet and cable segment lost 477,000 video subscribers.

Apple's rival service, Apple TV+, has been reported to have had slow growth, and it is estimated that fewer than 15 percent of eligible customers have signed up, despite the offer of a one-year free trial with the purchase of Apple hardware. Apple does not report subscriber numbers.

Like HBO Max, Peacock is not available on Amazon Fire TV or Roku. Peacock is available on iOS and ‌Apple TV‌, and operates with both a free and a premium tier.

Update: This article has been updated to make clearer that the count includes users on both free and paid tiers.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Supports 8K Video Recording, Suggests Leaker [Updated]

Wednesday March 26, 2025 4:06 am PDT by
Update 7:25 pm: Based on comments from our forums, it appears the original Weibo post may have been mistranslated and "8K" actually refers to the high price of the device rather than 8K video recording capabilities. The iPhone 16 Pro currently starts at 7,999 yuan in China. Our original article follows below. Apple's forthcoming iPhone 17 Pro models are capable of shooting 8K video, up...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
iOS 18 4 Ambient Music Control Center

How to Use iOS 18.4's New Ambient Music Feature in Control Center

Thursday March 27, 2025 7:45 am PDT by
The upcoming iOS 18.4 update for the iPhone adds an Ambient Music feature to Control Center. Below, we take a closer look at how it works. iOS 18.4 is currently in beta, so the Ambient Music feature is not widely available yet. The update will likely be released to the general public next week. To use the feature on iOS 18.4, open Control Center and tap on the plus sign in the top-left...
Foldable iPhone 2023 Feature 1

'iPhone Fold' to Feature Metallic Glass Hinge That Resists Deformation

Thursday March 27, 2025 4:21 am PDT by
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device. According...

Top Rated Comments

Costino1 Avatar
61 months ago
9,990,000 are Comcast subscribers who get Peacock for free.
Score: 23 Votes (Like | Disagree)
Plutonius Avatar
61 months ago
I wonder how many of the 10 million subscribers are part of the free tier ?
Score: 10 Votes (Like | Disagree)
senohpoxas88 Avatar
61 months ago
This article needs to be updated. They have 10m users, not subscribers. Since there’s a free tier, this is a HUGE difference
Score: 10 Votes (Like | Disagree)
coasterider Avatar
61 months ago
tell us how many are Comcast subscribers getting peacock jammed down their throats
Score: 6 Votes (Like | Disagree)
FloatingBones Avatar
61 months ago

Peacock was considered a late entrant to the crowded streaming service market, but has surpassed HBO Max, which has drawn 4.1 million subscribers since its launch in May ('https://www.macrumors.com/2020/05/27/hbo-max-now-available-on-apple-tv-and-ios-devices/').
Comparing a paid service's 4.1M subscribers to an unknown number of paid subscribers in a 10M base is like comparing apples to rocks ('https://en.wikipedia.org/wiki/How_to_Lie_with_Statistics').



Attachment Image
Score: 6 Votes (Like | Disagree)
metalsiren Avatar
61 months ago
yep and right now there is nothing worth paying for
Score: 5 Votes (Like | Disagree)