Apple CEO Tim Cook: 'We Want to Get Every App We Can on the Store, Not Keep Them Off'

As Apple CEO Tim Cook prepares to speak in front of the U.S. House Judiciary Antitrust Subcommittee tomorrow, his opening statement has been made available. [PDF]

appstore
Cook will say that Apple does "not have a dominant market share" in any market where it does business, and that consumers have many other choices when it comes to smartphones. "As much as we believe the iPhone provides the best user experience, we know it is far from the only choice available to consumers," reads Cook's testimony.

The smartphone market is fiercely competitive and companies like Samsung, LG, Huawei, and Google have built very successful smartphone businesses offering different approaches.

Apple does not have a dominant market share in any market where we do business. That is not just true for iPhone; it is true for any product category.

Cook will "make no concession on the facts" and plans to dispute claims that Apple is anti-competitive. Apple's App Store, Cook says has opened the "gate wider" for developers and the fees that are charged provide access to Apple APIs and other benefits.

I am here today because scrutiny is reasonable and appropriate. We approach this process with respect and humility. But we make no concession on the facts.

After beginning with 500 apps, today the App Store hosts more than 1.7 million--only 60 of which are Apple software. Clearly if Apple is a gatekeeper, what we have done is open the gate wider. We want to get every app we can on the Store, not keep them off.

As for high ‌App Store‌ commissions, Cook will argue that Apple's 15 to 30 percent cut is competitive with alternatives, and that Apple offers a better option than what was available for software developers prior to when the ‌App Store‌ launched in 2008.

App Store developers set prices for their apps and never pay for "shelf space." Apple continuously improves, and provides every developer with cutting-edge tools like compilers, programming languages, operating systems, frameworks, and more than 150,000 essential software building blocks called APIs. These are not only powerful, but so simple to use that students in elementary schools can and do make apps.

The App Store guidelines ensure a high-quality, reliable, and secure user experience. They are transparent and applied equally to developers of all sizes and in all categories. They are not set in stone. Rather, they have changed as the world has changed, and we work with developers to apply them fairly.

Cook plans to explain that Apple has not raised commissions or added fees since the ‌App Store‌ debuted, and has, in fact, reduced fees for subscriptions and added exemptions for certain app categories.

For the vast majority of apps on the App Store, developers keep 100% of the money they make. The only apps that are subject to a commission are those where the developer acquires a customer on an Apple device and where the features or services would be experienced and consumed on an Apple device.

Apple's commissions are comparable to or lower than commissions charged by the majority of our competitors. And they are vastly lower than the 50 to 70 percent software developers paid to distribute their work before we launched the App Store.

The antitrust hearing will kick off tomorrow at 12:00 p.m. Eastern Time, with a live stream to be provided. It will also feature testimony from Facebook CEO Mark Zuckerberg, Amazon CEO Jeff Bezos, and Google/Alphabet CEO Sundar Pichai. Cook's full statement can be read here.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
General Black Friday Deals 24 Green Tinsel

Apple Black Friday Deals Available Now: AirPods, iPads, and More

Friday November 22, 2024 5:28 am PST by
We're officially just one week away from Black Friday, which will take place on Friday, November 29 in 2024. As always, this week is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
anker new xmas 1

Anker Kicks Off Massive Black Friday Sale With Up to 50% Off Sitewide, Free Gifts With Purchase, Mystery Boxes, and More

Thursday November 21, 2024 7:53 am PST by
Anker today kicked off its big Black Friday sale, which is set to run through December 9. This sale includes notable discounts on portable chargers, USB-C hubs, cables, and more. Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. There are a few bonus offers during this event as ...
Apple 2024 Black Friday Shopping Event feature

Apple Announces 2024 Black Friday Event, Offering Up to $200 Gift Card

Thursday November 21, 2024 5:10 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 29 through Monday, December 2 in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, customers can get an Apple gift card with the purchase of an eligible product. In the U.S., for instance, Apple is including gift ...
apple card feature2

Apple Card 3% Daily Cash Back Now Available From Two More Apple Partners

Tuesday November 19, 2024 10:36 am PST by
Apple has partnered with select merchants to offer Apple Card users three percent Daily Cash back on their purchases, and two new companies were added to the partner list today. When purchasing goods and services from Booking.com and ChargePoint, Apple Card users will now get more cash back. Booking.com is a site for reserving flights, cars, cruises, and hotels, while ChargePoint sells...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
15 inch m3 macbook air

Amazon Takes Up to $300 Off M3 MacBook Air With New All-Time Low Prices

Wednesday November 20, 2024 7:05 am PST by
Amazon today has knocked the price off of multiple M3 MacBook Air models, with as much as $300 off select computers. Prices start at $849.00 for the 13-inch M3 MacBook Air (16GB RAM/256GB), and also include multiple 15-inch models as well. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site ...

Top Rated Comments

edgonzalez32 Avatar
56 months ago
I cannot roll my eyes any harder.
Score: 39 Votes (Like | Disagree)
MUrhino Avatar
56 months ago
The current system is better than anything that existed before. You don't like it? No one is forcing you to consume or develop iOS apps...move on to Android or Windows, or a different career field. You can't force Apple to run their company a certain way, or reduce their fees, or stop advertising for their own apps. It's their store. They thought of it, developed it, invested the $$ and made it happen; therefore they get to set the pricing, just like any store owner. If people don't like it they will vote with their wallets and Apple will adjust (or fail). Why is this concept so hard for people to understand. It's called Capitalism.
Score: 27 Votes (Like | Disagree)
FrankieTDouglas Avatar
56 months ago
Is that why Infowars' app was deleted?
Score: 24 Votes (Like | Disagree)
derekamoss Avatar
56 months ago
Of course we want every app on the store... So we can get thirty percent of the profit...
Score: 22 Votes (Like | Disagree)
Marlon DLTH :) Avatar
56 months ago

Cook will say that Apple does "not have a dominant market share" in any market where it does not do business, and that consumers have many other choices when it comes to smartphones.
Cook is right about that.
Score: 16 Votes (Like | Disagree)
-DMN- Avatar
56 months ago

Are you expecting apple on an orange tree?
What if MacOS had the same restrictions in regards installing apps?
Score: 14 Votes (Like | Disagree)