Apple Accessibility Exec: 'iPhone has Become the Most Powerful and Popular Assistive Device Ever'

This week marks the 30th anniversary of the Americans with Disabilities Act of 1990, and to highlight the milestone, TechCrunch did interviews with several tech companies and advocacy organizations, including Apple, to discuss how technology has improved the everyday lives of people with disabilities.

iphoneaccessibility
At Apple, TechCrunch spoke to Sarah Herrlinger, the company's Director of Global Accessibility Policy. According to Herrlinger, Apple has "always believed accessibility is a human right," which is a value that Apple keeps in mind with each new product that's released.

Apple has always been dedicated to making its products accessible for everyone, and implements new accessibility features with each and every new software release. According to Herrlinger, Apple's iPhone has become the most powerful assistive device ever.

"The historical impact of iPhone as a mainstream consumer product is well documented. What is less understood though is how life changing iPhone and our other products have been for disability communities," said Herrlinger. "Over time iPhone has become the most powerful and popular assistive device ever. It broke the mold of previous thinking because it showed accessibility could in fact be seamlessly built into a device that all people can use universally."

One of the most important features that the ‌iPhone‌ has to offer, as TechCrunch points out, is VoiceOver. VoiceOver is an accessibility feature that reads the contents of the ‌iPhone‌'s screen to allow those with visual impairments to navigate through iOS. Over the weekend, Kristy Viers demonstrated how she uses her ‌iPhone‌, and it's a great look at how VoiceOver and other accessibility features work.


Herrlinger said that there's opportunity for growth in the tech industry when it comes to accessibility, and that "representation and inclusion are critical."

We believe in the mantra of many within disability communities: 'Nothing about us without us.' We started a dedicated accessibility team in 1985, but like all things on inclusion -- accessibility should be everyone's job at Apple.

Apple in iOS 14 is introducing multiple new accessibility features like Back Tap for tapping on the rear of the ‌iPhone‌ to perform actions, Headphones Accommodations for amplifying soft sounds and adjusting frequencies to make music, movies, calls, and more sound clearer, and Sound Recognition, a feature able to listen for certain sounds like alarms and send alerts.

There are also iOS 14 improvements for VoiceOver that use on-device intelligence to recognize elements on the screen and to offer support for app and web experiences that don't have built-in accessibility support.

TechCrunch's full ADA article also includes comments from Microsoft, Facebook, and others, and can be read over on the TechCrunch website.

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...

Top Rated Comments

arn Avatar
58 months ago
The Braille keyboard in the video is awesome. Didn’t know it existed.
Score: 14 Votes (Like | Disagree)
Apple_Robert Avatar
58 months ago
I am proud of Apple for the work they have been doing in this area over the last several years. I hope they continue their focus and help make the iPhone a tool that becomes an extension of a disabled person’s body even more so than today.
Score: 11 Votes (Like | Disagree)
DogHouseDub Avatar
58 months ago
I hereby withdraw all criticism regarding the resources Apple is putting into OS development. THIS is a fantastic use of your resources for the betterment of humankind.

Great work, team.
Score: 9 Votes (Like | Disagree)
m4mario Avatar
58 months ago
As a developer, I know how much push Apple gives for Accessibility. During a previous WWDC I attended, there was an evening event where physically challenged Apple employees were available for developers to interact with. As you might imagine, Apple employs people with various disabilities as test group for its accessibility features. We could take our apps and get these people to use it and get feedback from them. These are facilities a typical developer cannot afford. And also, just that interaction motivates developers to improve support for accessibility.
Score: 8 Votes (Like | Disagree)
MacKay Olson Avatar
58 months ago
I have to say, as a hearing-impaired person, apple’s dedication to helping people like me is absolutely amazing. Years ago, Apple was the only company that made it possible to Bluetooth your hearing aids directly to the phone (not using a separate gadget as a go between). It’s seamless and amazing. It makes being hearing impaired an advantage rather than a drawback as it is at all other times. Android just got that feature this year and it only works on 3 different phones and two (rather inferior) types of hearing aids.
Score: 7 Votes (Like | Disagree)
edgonzalez32 Avatar
58 months ago

Most powerful? That may very well be true, in a narrow sense. But saying "most popular" is a bit hyperbolic. There are low-tech devices which likely own that title.
I don’t think you quite understand the amount of thought and design work Apple has put into accessibility on both iOS and macOS. Just because other devices are great at accessibility doesn’t mean apple deserves the recognition for accessibility. This is coming from a designer.

I’m the first in line to critique Apple on a lot of what they do.But this is just something you can’t take away from them.
Score: 5 Votes (Like | Disagree)