Apple Looking to Increase Acquisition of Blockbuster Movies for Apple TV+ Following Success of 'Greyhound'
Tom Hanks' World War II drama "Greyhound" has boosted Apple's ambitions in launching feature films on Apple TV+, with plans now said to have increased to "Netflix-like levels" (via Fast Company). While plans are still being ironed out, this could mean that Apple releases a dozen new movies a year on Apple TV+, at a pace of roughly one per month.
Two to four of these films are projected to be blockbuster-style movies like "Greyhound" or the upcoming Will Smith-starring "Emancipation." As of now, Apple is still purchasing films from various Hollywood studios, and the company has reportedly told people in the industry that it is in the market for "more tentpole-like feature films."
Although Apple doesn't divulge specific numbers, sources speaking with Deadline stated that "Greyhound" saw a launch weekend viewing audience "commensurate with a summer theatrical box office big hit." Thirty percent of the people who watched the film on its debut weekend were also new Apple TV+ subscribers, further incentivizing Apple to look into launching more tentpole films.
Despite this growing interest in launching more movies, one source specified that Apple still wants to be "very curated" and avoid Netflix's glut of films across a number of genres, which can be very difficult to navigate. Due to the global pandemic, Apple is also seeing an opportunity to bid for films that won't be shown in theaters, although specifics for which movies weren't mentioned.
Coming soon, we do know that Apple TV+ will premiere the Sofia Coppola film "On the Rocks." This is part of Apple's deal with A24, so there will also be more films coming from that studio to debut on Apple TV+ as well. Additionally, the company is purchasing older movies in hopes of building its back catalog and encouraging people to remain subscribed to the service for longer, but again it's unclear which exact older films it has acquired.
Popular Stories
Apple's website continues to state that the first vehicle models with next-generation CarPlay will "arrive in 2024." With less than three days remaining in the year, however, that timeframe is looking more and more unlikely.
It would not be entirely Apple's fault if the stated 2024 target is missed, given that it is ultimately up to automakers to roll out the software in vehicles, but it is...
Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier in the year.
In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024. With the year now...
For over a decade, Apple has consistently announced all-new hardware product lines, from the iPad in 2010 to the Vision Pro in 2023. But for the first time in 14 years, Apple failed to announce any major new hardware products in 2024, focusing solely on updates and refinements to its existing product lines.
While Apple unveiled a large number of significant hardware refreshes in 2024, such...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
Apple is expected to release a fourth-generation iPhone SE in March, but it has been rumored that the device will have a different name.
The device succeeding the third-generation iPhone SE will be named the iPhone 16E, according to a December 13 post from Fixed Focus Digital, an account with over two million followers on Chinese social media platform Weibo. On December 31, another leaker...
Apple TV+ is set to be available to stream for free from Friday, January 3 to Sunday, January 5, providing its full catalog with no subscription fee.
Following a series of teasers, Apple confirmed the free weekend on social media, building anticipation for new releases early in 2025 such as the second season of "Severance." Simply open the Apple TV app to watch for free.
Apple has never...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
