Apple and Amazon Under Investigation By Italian Watchdog for Alleged Price Fixing

Apple and Amazon are under investigation by Italy's antitrust regulator over allegations that the two companies have been blocking the sale of Apple and Beats devices to resellers in order to stifle competition (via Reuters).

italyapplestore
The L'Autorit Garante della Concorrenza e del Mercato (AGCM) is looking into the allegation, which has been made by legal but unauthorized resellers who could theoretically sell the hardware at a discounted price.

In a press release (translated) today spotted by setteBIT, the ACGM said it was investigating Apple and Amazon for alleged contravention of Article 101 of the Treaty on the Functioning of the European Union.

The purpose of the investigation is to ascertain whether Apple and Amazon have implemented a restrictive agreement to prohibit the sale of Apple and Beats branded products by electronics resellers not participating in Apple's official program, who legitimately purchase products from wholesalers and then resell them to retailers.

In the Authority's view, the agreement to exclude certain parties from the marketplace appears to have the potential to reduce competition by raising barriers to the outlet of online sales markets to the detriment of unofficial resellers, which are usually small and medium-sized enterprises that sell on the web using marketplace services.

The AGCM did not say how long the investigation would take, but did acknowledge that officials carried out inspections at the local offices of both companies this week. Apple has yet to comment on the matter.

This isn't the first AGCM investigation into Apple. A previous probe looked into the company for iPhone battery slowdowns, which the antitrust watchdog said was a form of planned obsolescence and subsequently slapped Apple with a 10 million euro fine.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Supports 8K Video Recording, Suggests Leaker [Updated]

Wednesday March 26, 2025 4:06 am PDT by
Update 7:25 pm: Based on comments from our forums, it appears the original Weibo post may have been mistranslated and "8K" actually refers to the high price of the device rather than 8K video recording capabilities. The iPhone 16 Pro currently starts at 7,999 yuan in China. Our original article follows below. Apple's forthcoming iPhone 17 Pro models are capable of shooting 8K video, up...
Foldable iPhone 2023 Feature 1

'iPhone Fold' to Feature Metallic Glass Hinge That Resists Deformation

Thursday March 27, 2025 4:21 am PDT by
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device. According...
Generic iOS 19 Feature Mock

Gurman: Jon Prosser's iOS 19 Mockups 'Aren't Representative' of Redesign

Tuesday March 25, 2025 4:47 pm PDT by
The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media. According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June." Gurman made the same comment ...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...

Top Rated Comments

AustinIllini Avatar
61 months ago
I just have to admire how every Italian government organization sounds like the name of a famous painting.
Score: 3 Votes (Like | Disagree)
I7guy Avatar
61 months ago
Suppose this type of investigation is the cost of doing business in the EU.
Score: 2 Votes (Like | Disagree)
dumastudetto Avatar
61 months ago
Another government wanting a slice of Apple's considerable pie. Innovation killers the lot of them.
Score: 2 Votes (Like | Disagree)
bsamcash Avatar
61 months ago
It’s silly that companies can’t charge what they want to charge for their own products.
Score: 2 Votes (Like | Disagree)
damphoose Avatar
61 months ago
Back in the day when Sony was a big deal...they use to do this. It was really difficult to become an authorized seller. There were certain requirements you had to meet including volume. So some retailers would buy from distributors. Legally Sony could not stop the distribution but they would “strongly encourage“ distributors not to sell to certain retailers. It was an ego driven cat and mouse that ultimately was counterproductive. I am surprised Apple and/or Amazon would bother with something like this
Score: 2 Votes (Like | Disagree)
Rigido Avatar
61 months ago

the marketplace on Amazon is open for „anyone“ to sell their items, even beating Amazon on the price but with Apple products, the same practice is not allowed, therefore keeping the price always „high“ with no competitors able to sell the same item for less.
That's the point!
Here in Europe we pay Apple products 30% more than US (i.e. iPhone 11 Max, 512GB, SIM Free US=$1449 IT=€1689=$1933), some good and legal competition would be welcome.
Score: 1 Votes (Like | Disagree)