New EU Regulation Gives Developers More Protection and Transparency in App Store Review

App Store developers in the European Union now have more protections afforded to them following the passage of new regulations this week, according to MCV/Develop and GamesIndustry.biz.

app store on ios 13
As noted by developer Steven Troughton-Smith, one of the new requirements is that operators of app distribution platforms like Apple provide developers with a minimum of 30 days notice before removing their apps from the ‌App Store‌, with exceptions for illicit or inappropriate content, safety concerns, counterfeiting, fraud, malware, spam, and apps that have suffered a data breach.

Other protections for developers include transparency on how ranking charts and "trending" lists are generated, mandatory disclosures by platform operators about preferential treatment being given to any specific developers or publishers, and access to third-party mediation for any disputes that can not be resolved through the normal app review process.

Apple has been under increasing scrutiny for its ‌App Store‌ practices, with the EU currently exploring antitrust issues related to the platform. The company also recently found itself embroiled in controversy over its rejection of apps for new premium email service Hey for not including an in-app subscription option.

Apple has taken a few steps to address app review concerns in recent weeks, allowing developers to challenge not only decisions about whether an app is in violation of Apple's review guidelines but also the guidelines themselves. Apple will also no longer delay bug fix updates for most guideline issues, allowing those updates to be delivered to users while any guideline issues can be addressed in a subsequent update.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
iOS 18 4 Ambient Music Control Center

How to Use iOS 18.4's New Ambient Music Feature in Control Center

Thursday March 27, 2025 7:45 am PDT by
The upcoming iOS 18.4 update for the iPhone adds an Ambient Music feature to Control Center. Below, we take a closer look at how it works. iOS 18.4 is currently in beta, so the Ambient Music feature is not widely available yet. The update will likely be released to the general public next week. To use the feature on iOS 18.4, open Control Center and tap on the plus sign in the top-left...
Foldable iPhone 2023 Feature 1

'iPhone Fold' to Feature Metallic Glass Hinge That Resists Deformation

Thursday March 27, 2025 4:21 am PDT by
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device. According...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...

Top Rated Comments

AAP8 Avatar
62 months ago

That's great and all but how about protection for consumers like unbundling Safari app update from iOS updates and make it updatable independently through app store? That way the device isn't rendered useless for basic browsing when iOS updates stop.
Thats harder than it looks because Safari is really just a fancy wrapper on the Web UI View available to almost every other application on the SDK. I can see being able to update your iOS on unsupported devices being an option though - if Apple got people to agree to the limitations - but in a world where Android updates are far and few between for most people - Apple looks pretty good already.
Score: 8 Votes (Like | Disagree)
ppetrovic Avatar
62 months ago
Well done, EU. It was about time.
Score: 7 Votes (Like | Disagree)
Analog Kid Avatar
62 months ago
Seems mostly reasonable. At least as it's written here, it prevents Apple from taking an app down, but doesn't force them to approve an app that violates their policy. Hopefully that means more front end review and less uncertainty and disruption once you're actually on the store.
Score: 3 Votes (Like | Disagree)
mi7chy Avatar
62 months ago
That's great and all but how about protection for consumers like unbundling Safari app update from iOS updates and make it updatable independently through app store? That way the device isn't rendered useless for basic browsing when iOS updates stop.
Score: 3 Votes (Like | Disagree)
ruka.snow Avatar
62 months ago

Does this mean Apple would have to disclose any agreements where a company might not be paying the 30% or 15% fee because they worked out a special deal?
No it would mean Apple have to disclose that a popular/trending app actually paid Apple to be popular/trending
Score: 3 Votes (Like | Disagree)
Unregistered 4U Avatar
62 months ago

Hopefully that means more front end review and less uncertainty
Yay, MORE front end review! I’m sure developers are going to LOVE that. Unintended outcomes, indeed!


At least a developer will get a 30 day notice before his app will be removed for lack of compatibility with the latest software, giving them time to update it
Lack of compatibility isn’t a surprise to a developer, though. Apple communicates these things well in advance. And, if the developer is the type to miss “All apps must be recompiled by December 13th, 2021, they’ll also miss the notice 30 days before December 13th. :)
Score: 2 Votes (Like | Disagree)