Apple Signs Deal to Create Shows Based on 'Where the Wild Things Are'

Apple has inked a deal with the Maurice Sendak Foundation and plans to create Apple TV+ kids shows and specials based on the popular book "Where the Wild Things Are," according to The Hollywood Reporter.

wherethewildthingsare
Under the terms of the deal, Apple and The Maurice Sendak Foundation will "reimagine new children's series and specials based" on the author's illustrations and books, which include "Where the Wild Things Are," "In the Night Kitchen," "Outside Over There," and "The Nutshell Library."

This is the first time that the Maurice Sendak Foundation has established a multi-year overall agreement with a streaming television service. Writer, director, and Sendak collaborator Arthur Yoinks will work with Apple to develop various projects.

There's no word on what Apple paid for access to Maurice Sendak's characters, but Apple has also signed overall content deals with the Jim Henson Company for a Fraggle Rock series, Sesame Workshop for various TV shows like "Helpsters," and WildBrain (formerly DHX Media) for Peanuts content like "Snoopy in Space."

Back in 2009, director Spike Jonze worked with Maurice Sendak for a "Where the Wild Things Are" film, and it sounds like Apple's deal will focus on television content rather than another movie.

Popular Stories

cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iPhone Fold Vertical Feature

Apple's 2026 Foldable iPhone Has No Visible Display Crease – Report

Tuesday February 25, 2025 2:58 am PST by
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices. According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
trump iphone dictation issue

Apple Fixing 'Trump' Dictation Processing Bug

Tuesday February 25, 2025 1:18 pm PST by
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist." In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
airpods pro purple

Here's When AirPods Pro 3 Are Rumored to Launch

Monday February 24, 2025 9:14 am PST by
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year. The leaker also claimed that an AirTag 2 will launch around the same time. Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
airtag orange

AirTag 2 Rumored to Launch in May or June With These New Features

Monday February 24, 2025 6:11 am PST by
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami. Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe. Below, we recap three new features rumored for the AirTag 2: With a second-generation Ultra Wideband chip, the...
ios 18 4 carplay

iOS 18.4 Includes a Small But Useful Change for CarPlay

Sunday February 23, 2025 2:23 pm PST by
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay. As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...

Top Rated Comments

Apple_Robert Avatar
61 months ago

Why? the movie was so terrible and depressing. Surely we don't need more of those.
”I am serious and don‘t call me Shirley.” :p
Score: 6 Votes (Like | Disagree)
topdrawer Avatar
61 months ago
hope it's nothing like the movie.
Score: 6 Votes (Like | Disagree)
citysnaps Avatar
61 months ago
Seeing a lot of his work, Sendak was a gifted artist and illustrator. This will take off and is an excellent move by Apple.
Score: 5 Votes (Like | Disagree)
ipedro Avatar
61 months ago

How is Apple making $$$ over this? I dont understand.
You’re focusing too narrowly on the most direct kind of investment and return. Apple isn’t depending on selling subscriptions to get a return on what they’ve paid for tv+ content.

This is a future forward play. While productivity software was the most predominant use for Macs, and apps, including entertainment, the most common use for iOS devices, video content is quickly dominating the overwhelming time spent on Apple devices. Allowing Netflix, Disney and other major players to have complete leverage over the user experience on Apple devices would corner the company into losing control of its platforms. Netflix has already been using its weight to push Apple around.

Apple is a trillion dollar company because of the consistent experience they’re able to provide their users across their ecosystem and they’ve controlled that experience because they own and run the App Store. They have no such control over video content. While they don’t have to make all the content or even a large part of it, providing their own reference baseline like they did with iLife and iWork apps, they’ll be able to guide the other big video streamers along. They can only do this by becoming one of them.

Is a $2 billion a year investment worth it to maintain a $1 trillion dollar company?
Score: 5 Votes (Like | Disagree)
mdriftmeyer Avatar
61 months ago

Does everything ever written have to become a series or movie (or both) at some point?
It beats the hell out of rehashed medical, police, military hero dramas
Score: 4 Votes (Like | Disagree)
topdrawer Avatar
61 months ago
i don't mind dark and depressing. just don't bore me.
Score: 4 Votes (Like | Disagree)