Apple Acquired Machine Learning Startup Inductiv for Siri Improvements

Apple recently purchased Ontario-based machine learning startup Inductiv for the purpose of improving Siri, reports Bloomberg.

siri waveform
Apple confirmed the purchase with one of its typical acquisition statements: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."

Inductiv's engineering team joined Apple after the acquisition to work on ‌Siri‌, machine learning, and data science at the company. Prior to the purchase, Inductiv created technology that used AI to automate identifying and correcting errors in data for machine learning purposes. From Bloomberg:

Having clean data is important for machine learning, a popular and powerful type of AI that helps software improve with less human invention.

The work falls under the category of data science, a key element of Apple's broader machine-learning strategy.

Apple's Siri chief John Giannandrea, who is also responsible for machine learning, has been upgrading the underlying technology that ‌Siri‌ is based on with acquisitions of companies like Inductiv.

Apple has purchased multiple AI and machine learning-related companies over the course of the last several years, such as Voysis, Xnor.ai, Turi, Perceptio, Tuplejump, and more.

Popular Stories

iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Colors

iPhone 18 Rumored to Feature 50% More RAM

Saturday October 25, 2025 2:57 am PDT by
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell. With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing. The iPhone 17 is the only new...
swift for android

Developers Can Now Make Android Apps With Apple's Swift

Sunday October 26, 2025 4:23 am PDT by
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android. The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
Emergency SOS via Satellite iPhone YT

iPhone 18 Pro Rumored to Support Full 5G Satellite Internet

Friday October 24, 2025 7:18 am PDT by
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information. "Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added. ...

Top Rated Comments

GeoStructural Avatar
71 months ago
Yeah they keep acquiring start-ups and Siri is still dumb in comparison with Alexa, Cortana and Google Assistant.
Score: 13 Votes (Like | Disagree)
eicca Avatar
71 months ago
Given that autocorrect has gotten progressively WORSE over the years, I’m not holding my breath.
Score: 10 Votes (Like | Disagree)
Howyalikdemapls Avatar
71 months ago
Every once in a while Siri is able to respond to me with an actual useful answer and it’s totally shocking because at this point I only expect her to make a stupid joke, not understand me, or blatantly tell me she can’t do it. I’ve pretty much given up hope at this point.
Score: 10 Votes (Like | Disagree)
44267547 Avatar
71 months ago
Apple acquired John Giannandrea from Google about two years ago, Which I’m sure these overall changes take quite some time, but I use Siri every single day for dictation and overall, there are definitely areas of improvement, and it falls behind in some aspects, but I Think there’s huge Potential for AI in the future with Siri becoming far more advanced, maybe that’s what’s taking so long to see these changes, because it’s being ‘Overhauled‘, and it’s not really an overnight process.
Score: 6 Votes (Like | Disagree)
JMO1 Avatar
71 months ago
i hope Siri starts to get better with all the acquisitions; we’ll be waiting
Score: 6 Votes (Like | Disagree)
now i see it Avatar
71 months ago
It's doubtful anyone on earth really wants to work on fixing Siri. I'll bet the founders of this newly acquired company sold out for cash & bailed, leaving their employees to get sucked into the  vacuum.
Just a hunch. I have no facts to back it up
Score: 5 Votes (Like | Disagree)