Facebook today announced that it has acquired the popular GIF sharing platform GIPHY, and it will be joining the Instagram team. Instagram has supported GIPHY search in Stories for years now, but Facebook said it will "further integrate" the platform's GIF library into Instagram and other Facebook apps.

The sum of the GIPHY acquisition by Facebook is reportedly around $400 million, according to Axios.

facebook giphy
The company aims to eventually make it even easier to find GIFs and stickers in Instagram Stories and direct messages. GIPHY will continue to operate its own library of GIFs and stickers, while Facebook will invest in the company's technology and relationships with content and API partners.

On Facebook, GIPHY access allows users to search for and post GIFs in comments. Both GIFs and stickers are supported in Facebook and Instagram Stories, as well as in direct messaging. Likewise, Facebook-owned WhatsApp supports GIFs in a similar fashion.

Tags: Facebook, Giphy, Instagram

Top Rated Comments

phajtol Avatar
phajtol
65 months ago
RIP Giphy
Score: 57 Votes (Like | Disagree)
techfreak23 Avatar
techfreak23
65 months ago
Great. Remind me to never use that service again...
Score: 48 Votes (Like | Disagree)
imnotthewalrus Avatar
imnotthewalrus
65 months ago
...well I suppose I’ll have to delete GIPHY from my phone now...
Score: 47 Votes (Like | Disagree)
lolkthxbai Avatar
lolkthxbai
65 months ago
*Deletes GIPHY account*
Score: 28 Votes (Like | Disagree)
Darmok N Jalad Avatar
Darmok N Jalad
65 months ago
Great, another thing to be strip-mined of its worth by Facebook.
Score: 21 Votes (Like | Disagree)
DesertNomad Avatar
DesertNomad
65 months ago
They couldn't just create their of GIF system for less than $400M?
Score: 15 Votes (Like | Disagree)
Read All Comments

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Read Full Article • 99 comments
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
Read Full Article • 157 comments
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
Read Full Article • 96 comments
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Read Full Article • 105 comments
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
Read Full Article • 91 comments
iphone 17 pro majin bu sky blue

iPhone 17 Pro Allegedly Coming in Sky Blue Color Used for MacBook Air

Tuesday April 22, 2025 4:08 am PDT by
Apple will unveil the iPhone 17 Pro in a new Sky Blue color, the same color that debuted on the latest M4 MacBook Air models Apple released in March. That's according to the leaker Majin Bu. Concept mockup from Majin Bu Writing on his website, Bu claims that "sources close to the supply chain confirm that several iPhone 17 Pro prototypes have been made in various colors, with Sky Blue...
Read Full Article • 75 comments
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
Read Full Article • 143 comments