T-Mobile to Start Phasing Out Sprint Brand This Summer
Following its merger with Sprint, T-Mobile is aiming to unify its brand and will start phasing out Sprint branding this summer, T-Mobile CEO Mike Sievert said at an investor event earlier this week (via Fierce Wireless).
Retail stores will be T-Mobile branded with Sprint's name removed, and the Sprint branding will also be removed from things like customer bills.
Sievert said that T-Mobile had always been aiming for a summer timeframe for the phase out of the Sprint branding and the unification of the new T-Mobile, and mid-summer is when the company plans to be "advertising one flagship postpaid T-Mobile brand as well as operating a unified fleet of retail."
Existing Sprint customers will be able to keep their current plans and won't need to swap over to T-Mobile's plans, but new customers will likely need to sign up for T-Mobile plans rather than Sprint plans as the Sprint brand is consumed by the new combined company.
T-Mobile has not announced a specific date for the transition, just later in the summer. T-Mobile had initially planned to begin implementing the changes in early summer, but postponed due to the global health crisis.
As The Verge points out, T-Mobile and Sprint have a long way to go to fully combine their networks, and some problems have already emerged. Sprint and T-Mobile have started combining their 5G networks, and unfortunately, Sprint's existing customers with 5G smartphones can't use them on the new T-Mobile network.
Popular Stories
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
