Apple's Greg Joswiak on AirPods Growth: 'It Was Almost Like Wildfire'
Apple's AirPods have been doing better than the company could have ever imagined, Apple's Vice President of Product Marketing Greg Joswiak said in a new report by Wired. Joswiak notes how the growth of AirPods "was almost like wildfire."
Joswiak touched upon Apple's vision for a wireless future. Apple crossed a pivotal point in its push towards a wireless future with the controversial decision to remove the headphone jack from its iPhone lineup beginning in 2016 with the launch of the iPhone 7 and iPhone 7 Plus.
We had this incredible wireless product, the iPhone. And yet, what began to feel odd is when you saw somebody using wired headphones. Right then you thought, why would you attach the wire?
Joswiak also shared some of the development stages of the AirPods lineup.
We had done work with Stanford to 3D-scan hundreds of different ears and ear styles and shapes in order to make a design that would work as a one-size solution across a broad set of the population. With AirPods Pro, we took that research further – studied more ears, more ear types. And that enabled us to develop a design that, along with the three different tip sizes, works across an overwhelming percentage of the worldwide population.
Apple recently reported its financial results for the second fiscal quarter of 2020, and Apple CEO Tim Cook proudly announced that a quarterly record for wearables had been set. In the first fiscal quarter of 2020, Cook had also announced that Apple's wearables category had set a new all-time revenue record. In addition, it was mentioned that Apple's wearables business is now the size of a Fortune 150 company.
Apple's first generation AirPods were first launched alongside the iPhone 7 and iPhone 7 Plus in 2016. Since then, Apple's second-generation AirPods launched in March 2019, while the AirPods Pro were released at the end of October.
Popular Stories
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Wednesday February 19, 2025 11:38 am PST by
Juli CloverFollowing the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e.
The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16.
Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location.
Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017.
Apple confirmed that affected employees will continue to work for the...
