Apple was the third-fastest growing brand in India's smartphone market in the first quarter of this year, according to new data from Counterpoint Research.

Screenshot 8 1
Apple achieved 78 percent growth as the overall market in the country grew 4 percent year on year during Q1 2020. OPPO shipments grew 83 percent year on year in the same quarter, while realme grew 119 percent.

Overall smartphone shipments increased through January and February, before a 19 percent drop in March due to the global health crisis, according to Counterpoint.

Pricing promotions and the iPhone 11 launch are said to have been the main factors attracting new buyers to the Apple brand. Apple also commanded 55 percent of the ultra-premium market, although it still trails Xiaomi, Vivo, and Samsung in overall smartphone sales.

Apple grew a strong 78% YoY driven by strong shipments of iPhone 11 and multiple discounts on platforms like Flipkart and Amazon. In the ultra-premium segment (>INR 45000,~$600 ) it was the leading brand with a market share of 55%.

Overall, smartphone shipments in 2020 are expected to fall by 10 percent in India due to the impact of the health crisis.

Tag: India

Top Rated Comments

justperry Avatar
71 months ago
78% means nothing if you don't know the actual numbers, for instance, Apple sold 1000 iPhones, now then sell 1780, Oppo sold 10 million...they now sold 18.3 million.




So what’s the average value of a smart phone in an India household? Probably like $200? Even the iPhone SE would probably be priced too expensive for various parts in India’s market at ~$399. And I’m assuming probably the most common device is android Given the amount of competitors offering devices In in that specific price range that would be affordable.
Don't even think it's $200, I myself lived in Indonesia (comparable but still less poor) for a decade, most people could only afford a mobile phone costing about $50-70.
Score: 8 Votes (Like | Disagree)
ksec Avatar
71 months ago

So what’s the average value of a smart phone in an India household? Probably like $200? Even the iPhone SE would probably be priced too expensive for various parts in India’s market at ~$399. And I’m assuming probably the most common device is android Given the amount of competitors offering devices In in that specific price range that would be affordable.
The $399 is excluding sales Tax, and in India you also need Import tax. Hence iPhone is considerably more expensive than say countries in EU.

That is why 78% growth is meaningless without the base number. Apple could have 100% growth. But their initial market share were only 0.1%, hence they are now at 0.2%. The number is so small it is likely to have been error prone in the collection of data anyway.
Score: 3 Votes (Like | Disagree)
im2fast4u Avatar
71 months ago

India is also a third world country.
Please back yourself with some legit and recent source
Score: 2 Votes (Like | Disagree)
EvilEvil Avatar
71 months ago

Please back yourself with some legit and recent source
https://worldpopulationreview.com/countries/third-world-countries/
Score: 2 Votes (Like | Disagree)
EvilEvil Avatar
71 months ago

not Apple's fault that their goverment puts big import taxes on Apple products.
India is also a third world country.
Score: 1 Votes (Like | Disagree)
sakagura Avatar
71 months ago

You’ll soon learn that around here, some folks won’t let something as silly as facts get in the way of a good story
hahaha....+1. Excellent.
Score: 1 Votes (Like | Disagree)

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...