New iPhone SE Ad Shows Oddly Satisfying Task of Peeling Off the Protective Film [Updated]

Update: Apple has released a longer version of the ad on its YouTube channel in the United Kingdom. Original story follows.


Peeling the protective film off a new iPhone has always been an oddly satisfying part of the unboxing process, to the point that it has become somewhat of a meme, and now Apple is getting in on the amusement.

Apple has shared a short ad for its new iPhone SE that revolves around a person slowly peeling the protective film off the device:


Apple has yet to upload the new iPhone SE ad to its official YouTube channel.

The second-generation iPhone SE has a similar design as the iPhone 8, including a 4.7-inch display and a Touch ID home button, but it has a faster A13 Bionic chip. Other features of the device include a single-lens 12-megapixel Wide rear camera with Portrait mode support, wireless charging, IP67-rated water resistance, and Wi-Fi 6.

The new iPhone SE became available to pre-order today in Black, White, or (RED), with pricing starting at $399 for 64GB of storage.

Related Roundup: iPhone SE
Buyer's Guide: iPhone SE (Don't Buy)
Related Forum: iPhone

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
iPad Pro vs iPhone 17 Air Feature

Here's How Thin the iPhone 17 Air Might Be

Friday January 17, 2025 3:38 pm PST by
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We know the iPhone 17 Air is going to be super slim, but...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
apple power beats pro 2

Powerbeats Pro 2 Coming Soon: Apple to Announce Them 'Imminently'

Sunday January 19, 2025 8:25 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...

Top Rated Comments

Ultramove69 Avatar
62 months ago
Am I the only person that smells the box...maybe I'm oversharing
Score: 22 Votes (Like | Disagree)
AngerDanger Avatar
62 months ago

That's like free [REDACTED].
Maybe not quite…



Attachment Image
Score: 21 Votes (Like | Disagree)
I7guy Avatar
62 months ago

this is hilarious, apple has no other angle here, releasing the same 2017 iphone 8 with a improved chip, still too big, per steve jobs- iphone 5 size is perfect for use with one hand, steve never would have increased the physical size of the iphone 5, imagine a iphone 5 size with a edge to edge screen, my dream phone
Steve Jobs is dead for about 9 years. Tim Cook is now running the company. Nobody can know, unless they can reach across the ether, what Steve Jobs might have done in 2020.
Score: 11 Votes (Like | Disagree)
mattopotamus Avatar
62 months ago
If there is one thing Apple does right, it is get you hyped for products you otherwise had no interest in.
Score: 11 Votes (Like | Disagree)
yaxomoxay Avatar
62 months ago
r/oddlysatifying ...
Score: 10 Votes (Like | Disagree)
yaxomoxay Avatar
62 months ago

this is hilarious, apple has no other angle here, releasing the same 2017 iphone 8 with a improved chip, still too big, per steve jobs- iphone 5 size is perfect for use with one hand, steve never would have increased the physical size of the iphone 5, imagine a iphone 5 size with a edge to edge screen, my dream phone
The above comment is based on the assumption that the market doesn't change. You have no idea what "Steve" would've done, or not done.
Score: 8 Votes (Like | Disagree)