YouTube will begin reducing the quality of its videos for users around the world starting today. With a growing percentage of people staying at home for the next few weeks and months, YouTube hopes this new streaming quality limit will keep the video sharing website running smoothly amid the increased traffic (via Bloomberg).

youtube logo 2017
This change began in Europe last week, and will hit worldwide over the coming days. YouTube videos will default to standard definition, and if users want to watch in high definition, they will have to choose to do so from the settings menu on a video.

YouTube already limits the quality of video based on the strength of a user’s internet connection. YouTube doesn’t believe the world will run out of internet bandwidth any time soon, but is taking a preemptive measure given growing concerns at the government level.

“We continue to work closely with governments and network operators around the globe to do our part to minimize stress on the system during this unprecedented situation,” Google said in a statement.

Many streaming companies are taking similar precautions, with Netflix cutting streaming data bitrates last week, and Apple TV+ lowering streaming quality in Europe. Most of these changes began in Europe after the European Union asked these companies to temporarily reduce streaming quality to ease the strain on broadband networks, and now we're seeing similar policies spread to the United States and other countries.

Tag: YouTube

Top Rated Comments

CIA Avatar
61 months ago
This is literally just an excuse to drop their bandwidth costs. The internet is holding up fine but all these companies are suddenly paying a lot more due to the massive increase in volume. They already operate on tight margins so this is eating into their profits.

There is ZERO reason for them to drop resolutions down beyond trying to save themselves from a much larger then normal backhaul bill.
Score: 29 Votes (Like | Disagree)
mnsportsgeek Avatar
61 months ago

480P YouTube vids don't look bad on an iPhone. There's nothing on YouTube that justifies streaming anything higher (in my opinion).
AT&T customers on the lowest tier of "unlimited data" plans have been automatically throttled to 480P for years- so it's not a big deal.
Plenty of live events and classic games being streamed on YouTube that people put on a TV. Also YouTube originals. There's plenty that justifies streaming at higher than 480p on a big screen. Don't be so obtuse.
Score: 13 Votes (Like | Disagree)
Vjosullivan Avatar
61 months ago

So, speaking as a selfish American, does that include us?
Which bit of the very first sentence "YouTube will begin reducing the quality of its videos for users around the world starting today." are you having a problem with?
Score: 11 Votes (Like | Disagree)
IPPlanMan Avatar
61 months ago

Love watching all the internet man-children cry about their streaming video quality while hospitals are filling up and people are dying off and our economy is tanking.

When I was a kid, I had to watch videos in 480p uphill both ways in the snow! And we liked it!

Can't imagine you people when the actual crap hits the fan.
Where is the actual proof that taking these measures on streaming video quality is necessary?
Score: 10 Votes (Like | Disagree)
AZREOSpecialist Avatar
61 months ago
We have these multi-billion dollar companies building multi-billion dollar networks spending hundreds of millions on advertising touting how superior and pervasive their networks are... and now we don't have enough network capacity? Idiots, all of them.
Score: 8 Votes (Like | Disagree)
macduke Avatar
61 months ago
Love watching all the internet man-children cry about their streaming video quality while hospitals are filling up and people are dying off and our economy is tanking.

When I was a kid, I had to watch videos in 480p uphill both ways in the snow! And we liked it!

Can't imagine you people when the actual crap hits the fan.
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...