Apple Updates Apple Card Privacy Policy to Reflect More Extensive Data Sharing Practices

Apple is updating its privacy policy for the Apple Card because it wants to share more anonymized data with Goldman Sachs, the financial partner that backs the card. Apple plans to share additional data with Goldman Sachs for improving how credit is assigned to new customers.

apple card with iphone
According to TechCrunch, data that is collected is aggregated and anonymized, and there is an opt-out option for new customers.

Apple says that sharing more data could expand the kind of user that is able to apply for an ‌Apple Card‌. For those who apply and are not approved, there's also a new option to share more personal data with Goldman Sachs, such as purchase history of Apple products. The new wording of the privacy policy is below:

"You may be eligible for certain Apple Card programs provided by Goldman Sachs based on the information provided as part of your application. Apple may know whether you receive the invitation to participate and whether you accept or decline the invitation, and may share that information with Goldman Sachs to effectuate the program. Apple will not know additional details about your participation in the program.

Apple may use information about your account with Apple, such as the fact that you have Apple Card, for internal research and analytics purposes, such as financial forecasting. Apple may also use information about your relationship with Apple, such as what Apple products you have purchased, how long you have had your Apple ID, and how often you transact with Apple, to improve Apple Card by helping to identify Apple metrics that may assist Goldman Sachs in improving credit decisioning. No personally identifiable information about your relationship with Apple will be shared with Goldman Sachs to identify the relevant Apple metrics. You can opt out of this use or your Apple relationship information by emailing our privacy team at dpo@apple.com with the subject line "Apple Relationship Data and Apple Card."

Applicants and cardholders may be able to choose to share the identified metrics with Goldman Sachs for re-evaluation of their offer of credit or to increase their credit line. Apple may share information about your relationship with Apple with our service providers, who are obligated to handle the information consistent with this notice and Apple instructions, are required to use reasonable security measures to protect any personal information received, and must delete the personal information as soon as they have completed the services."

Along with these privacy policy changes, Apple is introducing more detail to internal transactions. There will be no more ambiguity about charges that are labeled Apple Services, and it will now more clearly state exactly what has been purchased.

Apple's privacy policy changes are included in iOS 13.4, but the option to share data will not roll out immediately for new ‌Apple Card‌ users and will appear later.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...

Top Rated Comments

adamjackson Avatar
66 months ago

here will be no more ambiguity about charges that are labeled Apple Services, and it will now more clearly state exactly what has been purchased.
That's a nice improvement. I'd prefer a bundle instead but I get $19.99 for iCloud Storage, $14.99 for Apple Music, $4.99 for arcade and then rentals, AppleCare, etc all as "Apple services"
Score: 4 Votes (Like | Disagree)
boccabella Avatar
66 months ago
If you're doing business with Goldman Sachs don't expect it to end well for you.
Score: 4 Votes (Like | Disagree)
DeepIn2U Avatar
66 months ago

Email sent!
^ Damn that was really quick.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
66 months ago
If a credit crud company isn't interested in you, you shouldn't be interested in it.
Score: 2 Votes (Like | Disagree)
calzon65 Avatar
66 months ago
Big Brother is everywhere.
Score: 1 Votes (Like | Disagree)
BigMcGuire Avatar
66 months ago

A bundle would be nice. $50 a month for everything, we'd pay that for sure!

You're right, It's $9.99 a month for the 2TB plan.

Had my hopes up for an increase of space :D Though I'm only using 288GB. Wow.
Score: 1 Votes (Like | Disagree)