Original 1978 Apple Computer Retail Sign With Iconic Rainbow Logo Being Auctioned Off

An original Apple Computer Inc. sign created around 1978 with Apple's well-known rainbow logo is set to be auctioned off later this week.

applecomputerincrainbowsign
Measuring in at four feet by five feet, the sign is said to be one of the earliest Apple retail signs and was displayed by an Apple authorized reseller who first learned about Apple after attending a 1976 computer conference.

The sign is yellowed and the description says there are "a few surface marks," but overall, the rainbow colors are said to be bright and in good condition. The sign will be auctioned by Nate D. Sanders Auctions on March 26, and the starting price is $20,000.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 18 4 Ambient Music Control Center

How to Use iOS 18.4's New Ambient Music Feature in Control Center

Thursday March 27, 2025 7:45 am PDT by
The upcoming iOS 18.4 update for the iPhone adds an Ambient Music feature to Control Center. Below, we take a closer look at how it works. iOS 18.4 is currently in beta, so the Ambient Music feature is not widely available yet. The update will likely be released to the general public next week. To use the feature on iOS 18.4, open Control Center and tap on the plus sign in the top-left...
Foldable iPhone 2023 Feature 1

'iPhone Fold' to Feature Metallic Glass Hinge That Resists Deformation

Thursday March 27, 2025 4:21 am PDT by
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device. According...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...

Top Rated Comments

konqerror Avatar
66 months ago

I do wonder if that is a font or just done by a designer? That would make for an awesome font.
Font. Motter Tektura

https://en.wikipedia.org/wiki/Typography_of_Apple_Inc.#Motter_Tektura
Score: 11 Votes (Like | Disagree)
Bollockser Avatar
66 months ago
Neat to see how it was geometrically perfected later on, versus this wonky-proportioned early version up for auction.


Attachment Image
Score: 10 Votes (Like | Disagree)
FelixDerKater Avatar
66 months ago
Different times. Simpler times.
Score: 8 Votes (Like | Disagree)
kc2kth Avatar
66 months ago
As I recall Beagle Bros had a full font set based on this sample available for the Apple II series back in the day. That’s the closest I know of it being an “actual” font.
Score: 4 Votes (Like | Disagree)
Royksöpp Avatar
66 months ago

Neat to see how it was geometrically perfected later on, versus this wonky-proportioned early version up for auction.

It's charmingly humble. The complete opposite of Apple today.
Score: 4 Votes (Like | Disagree)
MDF314159265 Avatar
66 months ago
I think this original version looks fantastic! The Apple shape especially - it isn’t “overthunk” to be over-complex to make some marketing grad feel like their education is actually worth something... it’s just a simple design, with simple coloring that represented something “different” from status quo. That’s far more meaningful and far more valuable than conforming to so-called “professional design expectations.”
The old logo truly represents the pioneering spirit of Apple.
This sign will look passively fitting in the game room or office space of someone who has been very ‘financially’ successful.
Score: 3 Votes (Like | Disagree)