Original 1978 Apple Computer Retail Sign With Iconic Rainbow Logo Being Auctioned Off

An original Apple Computer Inc. sign created around 1978 with Apple's well-known rainbow logo is set to be auctioned off later this week.

applecomputerincrainbowsign
Measuring in at four feet by five feet, the sign is said to be one of the earliest Apple retail signs and was displayed by an Apple authorized reseller who first learned about Apple after attending a 1976 computer conference.

The sign is yellowed and the description says there are "a few surface marks," but overall, the rainbow colors are said to be bright and in good condition. The sign will be auctioned by Nate D. Sanders Auctions on March 26, and the starting price is $20,000.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...

Top Rated Comments

konqerror Avatar
66 months ago

I do wonder if that is a font or just done by a designer? That would make for an awesome font.
Font. Motter Tektura

https://en.wikipedia.org/wiki/Typography_of_Apple_Inc.#Motter_Tektura
Score: 11 Votes (Like | Disagree)
Bollockser Avatar
66 months ago
Neat to see how it was geometrically perfected later on, versus this wonky-proportioned early version up for auction.


Attachment Image
Score: 10 Votes (Like | Disagree)
FelixDerKater Avatar
66 months ago
Different times. Simpler times.
Score: 8 Votes (Like | Disagree)
kc2kth Avatar
66 months ago
As I recall Beagle Bros had a full font set based on this sample available for the Apple II series back in the day. That’s the closest I know of it being an “actual” font.
Score: 4 Votes (Like | Disagree)
Royksöpp Avatar
66 months ago

Neat to see how it was geometrically perfected later on, versus this wonky-proportioned early version up for auction.

It's charmingly humble. The complete opposite of Apple today.
Score: 4 Votes (Like | Disagree)
MDF314159265 Avatar
66 months ago
I think this original version looks fantastic! The Apple shape especially - it isn’t “overthunk” to be over-complex to make some marketing grad feel like their education is actually worth something... it’s just a simple design, with simple coloring that represented something “different” from status quo. That’s far more meaningful and far more valuable than conforming to so-called “professional design expectations.”
The old logo truly represents the pioneering spirit of Apple.
This sign will look passively fitting in the game room or office space of someone who has been very ‘financially’ successful.
Score: 3 Votes (Like | Disagree)