IDC: Apple Dominated the Wearables Market Last Quarter on Popularity of Apple Watch, AirPods, and Beats

Apple shipped more than 43.4 million wearables in the last quarter of 2019, according to data compiled by research firm IDC (via DigiTimes).

IDC wearables figures Q419
The figures for Apple include unit shipments of Apple Watch, AirPods, AirPods Pro, and its Beats lineup. Taken together, the data suggests Apple had a 36.5 percent share of the wearables market. The only blot on its report card was a slight decline in Apple Watch shipments over the quarter because of supply shortages.

According to IDC, Xiaomi came a distant second in Q419, with 12.8 million unit shipments (9.4 million of which were wristbands) and just 10.8 percent market share. Shipments of Samsung's Galaxy Active and Active 2 smartwatches saw the company come third with 10.5 million units shipped and an 8.8 percent market share.

"2019 marked a strong step forward for the worldwide wearables market," said Ramon Llamas, research director for IDC's Wearables Team. "Hearables were the big story due to new product introductions and more smartphones cutting the cord with traditional earphones, practically driving users to purchase a hearable. Not to be overshadowed were smartwatches and fitness trackers, which both posted record annual volumes from an abundance of lower-cost models."

The global wearables market grew by 82.3 percent in the fourth quarter of 2019, reaching a new high of 118.9 million devices shipped, according to IDC data.

The rapid growth is said to have been mainly due to the increasing popularity of earbuds and headphones, which captured 55.3 percent of the entire market. Other popular categories during the quarter included smartwatches (15.3 percent) and wrist bands (17.7 percent).

Across the whole of 2019, Apple is said to have shipped more than 106 million units in the market, up 121.7 percent from the previous year.

DigiTimes sparked interest recently by suggesting Apple is planning to launch an "AirPod Pro Lite," describing the earbuds as an "entry-level version of Apple's ‌AirPods Pro‌ series." Apple already offers AirPods for $50 less than ‌AirPods Pro‌, so it's unclear how "‌AirPods Pro‌ Lite" would fit into Apple's lineup.

According to Apple analyst Ming-Chi Kuo, Apple is also prepping new high-end over-ear headphones to round out its wearable lineup. Icons allegedly representing the Apple-branded headphones were recently found in leaked iOS 14 code.

A Bloomberg report claimed Apple's upcoming over-ear wireless headphones will feature active noise-canceling and launch in the second half of 2019 for the over-ear headphones, but Kuo in January 2020 said that "high-end Bluetooth headphones" would launch during the first half of the year, which could refer to the same product.

Tag: IDC

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...

Top Rated Comments

djcerla Avatar
66 months ago
And this (plus iPhone’s AR) is only the rolling start for the Next Big Thing.


Samsung’s YoY growth is pretty impressive. While their totaled shipped numbers are still significantly lower, they’re showing good growth. I’ve noticed this in the wild too. I have started to see many more of the latest iteration of their watch, unsure of the designation.
They are trying to build critical mass by giving away their wearables, bundled with phones or tablets purchases.
Score: 4 Votes (Like | Disagree)
DNichter Avatar
66 months ago

I think many people underestimate how strategic and forward-thinking Cook's move was/is for Apple. As CEO he deserves a ton of credit. AR is the next step, with a ton of potential.
I agree. He of course doesn't have the vision like Jobs did, but he has been able to get Apple into the right areas for the future. I think he is massively undervalued.
Score: 2 Votes (Like | Disagree)
crcuilla Avatar
66 months ago
I guess if we can re-label headphones and ear buds as "wearables" then...

:rolleyes:
Score: 2 Votes (Like | Disagree)
Dave245 Avatar
66 months ago
The Watch is the best smartwatch on the market so far. I love my Series 4, I'm looking forward to what they announce with this years Series 6.
Score: 2 Votes (Like | Disagree)
DNichter Avatar
66 months ago
This really shows just how strong of a move it was for Tim Cook and Apple to pivot away from strictly iPhone a few years back. Wearables are a major category moving forward with a ton of opportunity for growth.
Score: 2 Votes (Like | Disagree)
I7guy Avatar
66 months ago

....I kind of doubt wearables + home will keep growing. My Apple Watch is nice and fine, but I kind of doubt I'll ever replace it. My wife pretty much never wears hers. If Apple Watch were a compelling product that felt like it was worth replacing regularly, sure. But I think it's more likely that it already peaked. The category is growing because of the AirPods, not the Apple Watch, and I expect that will peak fairly soon, ....
Tough to derive a billion+ dollar entire segment based on anecdotal, personal feelings.
Score: 2 Votes (Like | Disagree)