Apple Postpones Alleged March Product Event Amid Coronavirus Restrictions

Apple is postponing a March event that would have seen the introduction of new products like the low-cost iPhone and iPad Pro with triple-lens camera setup, according to a source at Apple that spoke to Cult of Mac.

apple park drone june 2018 2
Apple allegedly became "concerned" about bringing people together at Apple Park for the event, said to be planned for late March. There was a rumor in February suggesting Apple would hold an event on March 31, but Apple never announced the event so there was no confirmation that it was going to happen.

It's no surprise that if there was indeed a March event planned that it has now been canceled. Yesterday, Santa Clara County, which is where Cupertino is located, banned all gatherings of 1,000 people or more. The ban lasts from March 11 to April 1, so Apple could not hold a large event in March even if it wanted to.

While the order from Santa Clara County was said to have been a major factor in the decision to postpone the event, Cult of Mac's source also claims that there were "delays in producing two of the primary products," which also led Apple to call off event plans.

Many of Apple's suppliers in China were forced to close their factories in February due to the coronavirus, which may have caused production delays on devices like the low-cost ‌iPhone‌. Factories are back up and running, but are experiencing lower than normal production levels because of travel restrictions and staffing shortages.

Apple is now said to be waiting to better evaluate the "production schedule of components" and "final product assembly," making it difficult to determine a firm product announcement plan.

Given Santa Clara County's ban, it's clear that there's not going to be a March event, but there have been a lot of mixed rumors on product availability and the production status of devices like the new ‌iPad Pro‌ and the low-cost ‌iPhone‌.

Even with no event, Apple could choose to unveil these products in March through a press release, though the aforementioned possible production issues could delay the announcements, too.

Apple's Worldwide Developers Conference, which typically takes place in June, is also in jeopardy. The event normally attracts around 5,000 developers who convene at the McEnery Convention Center in San Jose, California.

The Santa Clara County ban does not extend to June at this time, but Apple may still choose to cancel the conference given the unknowns of how the coronavirus will spread in the area in the coming weeks.

WWDC announcements usually come a couple months ahead of when the conference is planned to give developers time to purchase airfare and reserve hotel rooms, so it's possible we could hear about Apple's WWDC plans soon.

Even if Apple does not hold an in-person developer event, it could still choose to unveil new software through a virtual event and host virtual gatherings for developers.

Related Roundups: iPad Pro, iPhone SE
Related Forum: iPhone

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature Single Camera 2 Redux

Top 5 Apple Products to Look Forward to in 2025

Friday December 20, 2024 2:22 pm PST by
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more. We've highlighted the top five Apple products that will have the biggest impact in...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...

Top Rated Comments

puttputt Avatar
63 months ago

It's just a variation of the flu. And it only kills weak gramps and grams, like that grandma in Dante's Peak.
Yeah, well... if some 30 year old numbnut goes and picks up the Corona Crud and sneezes in gramps' Manhattan three days later, he just killed gramps.
Score: 24 Votes (Like | Disagree)
GadgetBen Avatar
63 months ago
Just stream Tim on stage. No audience needed.
Score: 15 Votes (Like | Disagree)
seadragon Avatar
63 months ago

It's just a variation of the flu. And it only kills weak gramps and grams, like that grandma in Dante's Peak.
Absolutely false. First, it’s NOT a flu virus. Second, Doctors in their 20s and 30s have died from it including the one in China that first alerted people to it. He was 34.
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
63 months ago

Just stream Tim on stage. No audience needed.
My thoughts exactly. In fact, Tim Cook might genuinly benefit from being able to record his sections of the presentation in multiple takes given his deadly allergy to charisma.
Score: 13 Votes (Like | Disagree)
KittyKatta Avatar
63 months ago
“Unannounced event based on rumor from unreputable source cancelled”

I really do wonder if any event was planned in the first place or if it was always planned as a website refresh.
Score: 10 Votes (Like | Disagree)
2010mini Avatar
63 months ago

It's just a variation of the flu. And it only kills weak gramps and grams, like that grandma in Dante's Peak.
some things just aren’t funny.
Score: 10 Votes (Like | Disagree)