Apple sold fewer than 500,000 iPhones in China last month amid the ongoing curbs on travel and transport, according to government data shared on Monday (via Reuters).

newiphonesno3dtouch

Shipments of Apple devices slumped to 494,000, from 1.27 million in February 2019. In January, their shipments had held steady at just over 2 million.

That amounts to an almost 60 percent slump in iPhone sales – worse than IDC's forecasted drop in overall smartphone sales of roughly 40 percent in the first quarter due to the impact of coronavirus.

China's restrictions on public movement were enforced in late January just ahead of the Lunar New Year Festival and remained in place throughout most of February, which appears to have crippled demand for smartphones.

According to data from the China Academy of Information and Communications Technology, mobile phone brands shipped a total of 6.34 million devices in February, down 55 percent from 14 million sold in February 2019.

Android brands like Huawei and Xiaomi suffered the worst, with shipments collectively declining from 12.72 million units in February 2019 to 5.85 million.

Apple closed all 42 of its retail stores in China at the beginning of February as the outbreak in China worsened, but most of the stores have re-opened, albeit operating with shortened hours. New infections and deaths reported in China have been declining in recent weeks, according to government data, suggesting the virus may have peaked there.

Apple in mid-February announced that its financial guidance for the March quarter would fall short due to the COVID-19 outbreak. During the January earnings call, Apple said it expected to see revenue of $63 to $67 billion in the March quarter, but that is no longer a goal the company will be able to meet.

Apple cited lower customer demand in China and constrained ‌‌iPhone‌‌ supplies worldwide as the factors leading to lower than expected revenue.

Top Rated Comments

DelayedGratificationGene Avatar
70 months ago
So?...half a million? I mean really? Just going to be pushed to the next Q. Probably cause more demand as people start creating around the block lines to get their iPhones. Sales are not lost like Starbucks or McDonald’s
Score: 3 Votes (Like | Disagree)
newyorksole Avatar
70 months ago

I wonder why is it that when people worry about their lives and the lives of their loved ones, when they are under a mandatory quarantine or complete lockdown buy the authorities, they suddenly stop buying iPhones?
What is the correlation? Could it be that they want to hunker down and try to save money to use it on food, medicine, rent, etc.?
This is the first report that I’ve seen on how the calamity like an epidemic (turned into a pandemic) can burst the bubble that Apple has created.

Phones are a means of communication and now means of getting information and conducting commerce, but they are not supposed to be luxury status symbols. Apple created a fashion of having to buy a new $1,000 gadget every year just to show your friends that you can. It all works well and makes Apple tens of billions of dollars in profit every quarter until a calamity strikes. Then, people suddenly realize that there much more important things in life to take care of than buy a new smartphone annually. They figure their old smartphones work just fine, and they save the money for more essential goods and services than smartphone.
You think the behavior in the West will be different? You think people will be snatching up new $1,000 smartphones when their relatives are sick with Coronavirus and they are quarantined at home?

This is only the beginning. Apple has now become an nom-essential company. If one loses the iPhone in the midst of a Coronavirus pandemic and needs a phone to communicate with the relatives and to get information or order online food delivery while under a mandatory lockdown, one can spend $150 on a decent Android phone that will do all those things. Will one buy a $1,000 (or more) iPhone in that sort of situation? Most people won’t.
You raise interesting points, but I don’t think it’s that deep. Apple makes a lot of sales from their stores. People aren’t going out to their stores as much because of the lockdown.

People also probably would rather save their money like you said instead of buying any piece of electronics, not just Apple.

I’m sure a lot of industries are being impacted. Not just Apple. Apple will absolutely recover though. There’s not much to worry about IMO.
Score: 3 Votes (Like | Disagree)
falainber Avatar
70 months ago

Why weren’t people dying from hunger when they were under the lock down? Going to an Apple store is not the only way to buy an iPhone just like going to a grocery store is not the only way to buy groceries. If they could figure out how to get food under the lockdown, why couldn’t they figure out how to buy iPhones?
Maybe because people can't survive long without food? Without iPhone (or any phones) on the other hand they would probably live even longer.
Score: 2 Votes (Like | Disagree)
cmaier Avatar
70 months ago

Why weren’t people dying from hunger when they were under the lock down? Going to an Apple store is not the only way to buy an iPhone just like going to a grocery store is not the only way to buy groceries. If they could figure out how to get food under the lockdown, why couldn’t they figure out how to buy iPhones?
So you ignore all but the first few words of my post, including the part about missing income?
Score: 2 Votes (Like | Disagree)
cmaier Avatar
70 months ago

It's about to get cleared in China, aka currently infected number -> 0,
According to this, still a ton of active cases in China.

https://www.arcgis.com/apps/opsdashboard/index.html#/bda7594740fd40299423467b48e9ecf6
Score: 1 Votes (Like | Disagree)
0924487 Avatar
70 months ago

According to this, still a ton of active cases in China.

https://www.arcgis.com/apps/opsdashboard/index.html#/bda7594740fd40299423467b48e9ecf6
How many they have left doesn't really matter. In immunology, they care about the current R0 index and the current death rate. That is if the virus is spreading, contained, or reducing. If you look at the data now, by late-April China will recover. The medical supply production will outpace demand.

Based on the current model by the Chief Chinese Scientist on nCov19, the virus cases outside of China will surpass China by mid-April and will reach a peak in June.

The good thing is, China will have enough manufacturing volume on the key components by that time. So, that's good. If they don't place a ban on export to the US, which Trump may be less than pleased ironically.

A Biomed Lab in Shanghai just created a vaccine, the scientist who created it tried it on himself already lol... It's been quite effective when trialled on lab rats and monkeys/primates. It's been evaluated for clinical trials. So far, it's the only vaccine on the planet that has been used on human and that person didn't die and yet still seem promising.

So if the congress can help CDC and FDA to get some of that, it can save lots of lives. If we can make them here, it's even better. But, who cares about American bloodsucking big pharms? It's probably in the public interest to directly import ones from China, cheaper and more reliable. The Chinese make 70% of all the active ingredients in all drugs sold in the world outside of China. You can think of active ingredients as "the real drug inside drugs", aka, not cornstarch.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...