Two of the iPad's Creators Share Thoughts on Its Development, Evolution, and More
Yesterday marked the tenth anniversary of the iPad, and alongside that milestone, Input has published an interview with Imran Chaudhri and Bethany Bongiorno, two of the key Apple employees behind its development.
The interview is an interesting read, with Chaudhri and Bongiorno sharing a few bits about their histories with Apple and the iPad, thoughts on the team's mindset during development of the iPad, their perspectives on how the iPad evolved to fit how people have used it, and more.

One of the more interesting tidbits relates to cameras, which actually weren't included on the original iPad even though a digital photo frame was intended as one of its primary use cases, driven in large part by Steve Jobs. Only after the iPad launched did Apple discover that people really didn't want to set their iPads up as static photo frames, and then later once the iPad did gain a camera, the team was surprised to see how much people were using it to take photos.
Bongiorno: We talked about the hope that it would be kind of this photo frame, like ‘“How are they going to get the photos on it?” We actually didn't believe that people would walk around taking pictures with their iPad. It was actually a funny internal conversation when we started seeing people outside taking their iPad with them and taking photos on vacation. I don't think we actually thought people would use it that way — and they ultimately did. [...]
Chaudhri: But the [iPad] camera is super funny. That's the other thing that we didn't anticipate being so big. But it was a segment of the population at the time that really was using the camera more than anything else. So I remember very clearly at the 2012 Olympics in London, if you looked around the stadium, you saw a lot of people using an iPad as a camera and generally that was people that just needed to have a bigger viewfinder for vision reasons, etc. Then seeing that, we went back in and redesigned the camera experience on the iPad — recognizing that this is going to be a thing that we just can't get people away from because they want this larger viewfinder.
Another interesting section addresses their regrets related to the iPad, with Bongiorno highlighting how difficult it ended up being to push the iPad forward given the small size of the iPad team and the "gravity of the phone," while Chaudhri similarly cited the strength of the iPhone as well as business decisions that kept the iPad from replacing textbooks in schools as had been originally envisioned.
The full interview is definitely worth a read over at Input, as it touches on a number of other topics such as the Apple Pencil, thoughts on the differences between Android tablets and the iPad, and what the next ten years might bring for the iPad.
Popular Stories
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies.
Tim Cook meeting with President Trump in 2017
"APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote.
Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
In a recent press release, Apple confirmed that iOS 18.4 will be released in April.
From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements.
While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way.
By the time the ...
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices.
According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist."
In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year.
The leaker also claimed that an AirTag 2 will launch around the same time.
Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami.
Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe.
Below, we recap three new features rumored for the AirTag 2:
With a second-generation Ultra Wideband chip, the...
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay.
As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...