Apple Hires Drone and Aviation Law Expert as Washington Lobbyist

Apple has retained Lisa Ellman, a lawyer specializing in drone and aviation law, as a Washington lobbyist, reports Bloomberg.

Ellman, a partner at law firm Hogan Lovells, leads her firm's Unmanned Aircraft Systems practice and also co-founded the Commercial Drone Alliance. She has been doing lobbying work for Apple since December.

djimavic

A DJI Mavic Pro drone

Apple since 2016 has been using drones for data collection purposes to boost the quality of Apple Maps. Apple's drones are able to capture and update mapping data faster than the LiDAR-equipped minivans that it has used to collect mapping information since 2015.

Apple in 2018 was also a participant in a pilot program that allows the company to operate drones in ways restricted by the U.S. Federal Aviation Administration. Apple partnered with the North Carolina Department of Transportation to use drones to capture aerial mapping data.

Bloomberg suggests that Apple's new lobbying efforts indicate a new push into the growing drone field. Apple also has a team working on satellites that Ellman could potentially assist with when it comes to regulations.

In addition to employing drones for mapping purposes, Apple also sells popular drones from DJI in its Apple retail stores and on its website.

Tag: Drones

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...

Top Rated Comments

480951 Avatar
64 months ago
Professional briber*
Score: 12 Votes (Like | Disagree)
synergize Avatar
64 months ago

millions of apple drones in the sky. introducing apple maps live.
The Apple drone will get lost using Apple maps.
Score: 8 Votes (Like | Disagree)
name99 Avatar
64 months ago
But have they hired an expert in Bird Law? THAT is the question.
Score: 7 Votes (Like | Disagree)
itsmilo Avatar
64 months ago
I still don’t understand how bribing, I mean lobbying is legal. That’s just a fancy word for corruption. It’s better than narcos giving you a visit I suppose
Score: 6 Votes (Like | Disagree)
podlasek Avatar
64 months ago
They are probably having to hire lawyers and lobbyists due to the draconian rules the FAA put into effect basically making the United States a no fly zone for drones without a Part 107 pilots certification
Score: 4 Votes (Like | Disagree)
Gasu E. Avatar
64 months ago

I still don’t understand how bribing, I mean lobbying is legal.
Here's how: The purpose of a lobbyist is to provide information (not money) to elected officials to further the interests of the lobbyist's employer.

If there's money changing hands, that would be a bribe, and illegal. But it would be bribery, not lobbying. For an established lobbyist whose business is based on specialized knowledge, such as the one mentioned in this article, that would be a crazy risk to take.

Legitimate, established lobbyists would not be involved in bribery, as it would kill their careers, if caught. However, a lobbyist could, legally, point out that their client has contributed $$$ to the elected official's campaign. That's the legal way to tie big money into politics. If you want to go after the disgrace that is money in politics, better to put your efforts into limiting corporate campaign contributions.
Score: 2 Votes (Like | Disagree)