Today Marks the 13th Anniversary of When Steve Jobs Unveiled the Original iPhone

13 years ago today, then Apple CEO Steve Jobs took the stage at Macworld in San Francisco and surprised the world with the very first iPhone.

Jobs introduced the iPhone as if it were three separate products: an iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device. Today, the iPhone is still all of those things, but also so much more.


Apple has sold well over a billion iPhones since 2007, and as of last January, the company's active installed base had hit 1.4 billion devices. Though iPhone sales were down last year, the iPhone continues to be Apple's single most successful product.

original iphone
Apple has steadily improved the iPhone over the years, refining the design over and over again, updating the camera, and adding new biometric features, and all of these changes have made the iPhone even more indispensable in our daily lives. Improvements over the years:

  • 2008: App Store and 3G network support
  • 2009: Personal Hotspot and video recording capabilities
  • 2010: New form factor and Retina display
  • 2011: Siri and iCloud
  • 2012: 4-inch display, Lightning connector, and LTE
  • 2013: Touch ID fingerprint sensor
  • 2014: 4.7-inch and 5.5-inch displays
  • 2015: 3D Touch, Live Photos, and 4K video recording
  • 2016: Waterproofing, dual-lens camera for iPhone 7 Plus, no headphone jack
  • 2017: No Home button, 5.8-inch OLED full screen display, wireless charging, fast charging, Face ID
  • 2018: 5.8 and 6.5-inch OLED screen sizes, three iPhone lineup
  • 2019: Night mode, triple-lens cameras

Rumors suggest the iPhone is going to see a major overhaul in 2020, with Apple set to debut 5G connectivity, a revamped iPhone 4-style frame design, 5.4, 6.1, and 6.7-inch iPhone sizes, and a time-of-flight laser-based camera system for better depth calculations and AR capabilities.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

Duane Martin Avatar
77 months ago

I played with one of the first gen iPhones when it came out. While it was unique, it was also painfully slow and had a tiny low res screen. It was obvious Apple would sell millions of them, but I didn't want one.
Painfully slow? Tiny low res screen? Compared to what?

The original iPhone was not released in Canada but that did not stop a number of my friends from acquiring one. I will never forget four of us crowding around the devise, just wanting to play with it; we were all blown away. The owner then reminded us this was version 1.0 and try to imagine what it would be like going into the future. The world has changed because of the iPhone.
Score: 25 Votes (Like | Disagree)
ActionableMango Avatar
77 months ago
Notable quotes from 2007:

"There’s no chance that the iPhone is going to get any significant market share. No chance."
-Steve Ballmer, Microsoft

“It’s kind of one more entrant into an already very busy space with lots of choice for consumers. But in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it.”
-Jim Balsillie, BlackBerry

“The development of mobile phones will be similar in PCs. Even with the Mac, Apple has attracted much attention at first, but they have still remained a niche manufacturer. That will be in mobile phones as well,”
-Anssi Vanjoki, Nokia

"We've learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They're not going to just walk in."
-Ed Colligan, Palm

"There is no likelihood that Apple can be successful in a business this competitive.”
“What Apple risks here is its reputation as a hot company that can do no wrong.”
“If it's smart it will call the iPhone a ‘reference design’ and pass it to some suckers to build with someone else's marketing budget. Then it can wash its hands of any marketplace failures.”

- John C. Dvorak, in his column Apple should pull the plug on the iPhone

"I'm never going to pay $500 for a phone."
- Me, owner of an iPhone 3G, 4, 5S, 6S, and 8
Score: 21 Votes (Like | Disagree)
iapplelove Avatar
77 months ago
I swear Steve Jobs was the reason why I loved Apple so much back in the day.

Keynotes haven’t been the same since.
Score: 19 Votes (Like | Disagree)
MisterSavage Avatar
77 months ago
I vividly remember watching this keynote and being amazed. At the time I had a clamshell phone with a tiny screen.
Score: 18 Votes (Like | Disagree)
Nozuka Avatar
77 months ago
Interesting how the home screen basically stayed the same. Not sure what to think about that.

But i guess it works...
Score: 12 Votes (Like | Disagree)
adamjackson Avatar
77 months ago
Here are a few photos I took that day:


Funny that same day they released Gen-1 AirPods:
https://appleinsider.com/articles/07/07/30/review_apple_iphone_bluetooth_headset


Taken the next day...it was a weird age of iPod accessories back then:
Score: 11 Votes (Like | Disagree)