Apple will have a presence at this year's Consumer Electronics Show (CES) that's set to take place in January, but the company won't be showing off new products.
Apple will instead be discussing consumer privacy, as Bloomberg points out. Jane Horvath, Apple's senior director of privacy, will be attending a "Chief Privacy Officer Roundtable" alongside privacy executives from Facebook, Procter & Gamble, and the FTC.
The roundtable will focus on "what consumers want" when it comes to privacy. It will be held on Tuesday, January 7 at 1:00 p.m. at the Las Vegas Convention Center's North Hall, room N257. Attendance is included with CES registration.
Privacy is now a strategic imperative for all consumer businesses. "The future is private" (Facebook); "Privacy is a human right" (Apple); and "a more private web" (Google). How do companies build privacy at scale? Will regulation be a fragmented patchwork? Most importantly, what do consumers want?
Apple stopped attending CES in the 90s, and Apple's last official appearance took place in 1992 at the Chicago show, where then CEO John Sculley introduced the Apple Newton.
While Apple doesn't officially attend CES, it does send its employees to the show for meetings and to check out emerging technology. Last year, Apple also touted its privacy policies through a huge privacy-focused billboard right near the Las Vegas Convention Center that read "What Happens on your iPhone, stays on your iPhone."
Tuesday January 28, 2025 11:48 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Thursday January 30, 2025 4:14 pm PST by Juli Clover
Apple designed Macs with Apple silicon chips to automatically turn on and start up when the Mac's lid is opened or when the Mac is connected to power, but there is a workaround in macOS Sequoia if you don't like this behavior.
In a new support document, Apple provided separate instructions on how to prevent an Apple silicon Mac from turning on when the lid is opened or when it's connected to ...
Thursday January 30, 2025 2:41 am PST by Tim Hardwick
Since iOS 18 was released in September 2024, Apple has introduced an unprecedented number of new features and improvements across several point updates. With iOS 18.1, 18.2, and 18.3, users have seen a host of tweaks and changes designed to enhance everything from the Mail app to Camera Control on the iPhone 16.
Below, we've listed 50 of the features and changes that have been rolled out...
Wednesday January 29, 2025 4:00 am PST by Tim Hardwick
This year, Apple is expected to discontinue the iPhone "Plus" device in its iPhone 17 lineup to make way for an iPhone "Air," so-called because of its thin profile.
Below is a compilation of every rumor and leak we have registered from reputable sources thus far about Apple's new entry in its flagship smartphone lineup.
iPhone 17 "Air"?
About the Name
There has been some uncertainty...
Monday January 27, 2025 11:17 am PST by Juli Clover
Apple regularly releases new firmware for the AirPods, AirPods Pro, and AirPods Max, but the company has historically provided limited information on how to initiate an update. That changed today, and Apple updated its AirPods firmware support page with more specific instructions.
Prior to today, here's what Apple said on the subject:
Firmware updates are delivered automatically while your...
Wednesday January 29, 2025 3:11 pm PST by Juli Clover
On January 27, Apple released iOS 18.3, iPadOS 18.3, and macOS Sequoia 15.3, which means we're now ready for a new round of beta testing. The next betas are rumored to have important new Siri Apple Intelligence features, so when can we expect the software?
There are typically few pauses between beta updates, and Apple often seeds a new beta just a day or two after new software comes out....
Thursday January 30, 2025 2:43 pm PST by Juli Clover
During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room for form factor innovation in future iPhone models, with the question hinting perhaps spurred by rumors of the upcoming
"iPhone 17 Air."
Cook often declines to provide insight into future products during earnings calls, but he did give an encouraging...
Thursday January 30, 2025 1:21 am PST by Tim Hardwick
Microsoft has announced an update to Windows 11 that allows iPhone users to access their devices directly from the Start menu, bringing feature parity with its existing Android phone integration.
The new functionality lets you view your device's battery status, cellular connectivity, and recent activities without leaving the Windows environment. You can also access messages, calls, and file...
There’s no doubt in my mind that Apple can be better trusted with my data than any other tech-co. With a liberal sprinkling of my own additional vigilance, I’m more confident in using their system than I would be any other. Can’t really hope for much more in this digital era.
Didn't Apple got caught about the location services just a few days ago??
Poor example. Apple was tracking location to make a decision "on-device" as to whether another feature should be used (Ultra Wideband). There was no location tracking (history) and no data leaving the device to other services.
So, Apple is sending a troll to CES. I guess it's progress.
And judging by the responses in this thread, Apple is doing a fantastic job at trolling.
I say keep plugging away at privacy. It's clearly a sore issue with the Google/Android fans who desperately want to pretend that Apple collects as much data as they do and uses it for the same purposes so they can claim Apple is no different. It's just another lie. In the next few years when regulations start coming in to reign in the complete unfettered gathering of our data that companies like Google/Facebook are doing, Apple is going to come out looking pretty damn good (and without risk of losing their revenue - a very real threat to Google/Facebook).
