Apple Begins Buying Aluminum Made With Carbon-Free Process, Plans to Use in Select Products

They is no such thing as carbon free, they will allways be some form of energy requirements that has a carbon footprint what you can go is reduce it as much as possible and that’s what Apple is doing and it’s good it’s the way forward reduce it as much as possible but you will never be able to eliminate it and these daft claims carbon free is just BS PR

Bloody CO2 lies! Companies better invest in reduction of pollution (that goes much further than removing a few chemicals from product materials).

It is largely B.S PR
the TLDR: is are there using cryolite or some proprietary derivative, it's used as an solvent for aluminum oxide and allows for smelting at a lower temperature ( thus you need to put less energy in to smelt = technically more green) it also gives off oxygen as a byproduct rather than other emissions, so for virtue signalling it seems more green that way.

Apple will then argue because they're purchasing carbon credits so the energy they do use from the smelting is green already, let's not forget the vast majority of all aluminum used today is already from recycled sources, it's one of the easiest metals the smelt, it's most hobbyists learn with because of that.

I'm more annoyed that Canadian company like Elysis That received Canadian government subsidies to create this aluminum used those to open up Pittsburgh plant and is now selling to Apple so indirectly my tax dollars went to benefit the American economy rather than the Canadian one presumably to avoid higher tariff etc. either way it doesn't benefit me or my country but that's neither here nor there.

I'm excited to see what Apple makes with this. Very excited.