Apple Hiring to Build 'Next Generation of Media Apps for Windows' - MacRumors
Skip to Content

Apple Hiring to Build 'Next Generation of Media Apps for Windows'

Apple is looking for software engineers to build "the next generation of media apps for Windows" according to a new Apple job listing shared earlier today by Microsoft-focused site Neowin.

In macOS Catalina, Apple eliminated the iTunes app and replaced it with new Music, Podcasts, and TV apps, but similar changes were not made to Apple's iTunes for Windows app. Windows 10 users currently need to access services like Apple TV+ and Apple Music on the web, which is not ideal.

macos catalina apple music
Apple's existing iTunes and iCloud apps are quite old and could benefit from being overhauled. The job listing suggests Apple may be aiming to introduce Windows apps that are similar to what's offered on Mac.

The Media Apps team is looking for a creative Senior Software Engineer to work on the next generation of media apps for Windows. You will help build innovative features that will delight millions of customers around the world.

You possess strong skills in the areas of application design, solid API design principles and have a strong understanding of customer and workflow issues. You have a history of shipping large volume consumer product successfully. You are a well-rounded developer who is not afraid to question assumptions. You have an excellent written and oral skills. You love collaborating under tight deadlines.

If you love music and you are passionate about writing code, and want to work with world-class engineering teams that ship to millions of users, the Media Apps team is the place for you.

The job listing says that experience with UWP is a "big plus," with UWP standing for Universal Windows Platform. With UWP support, Apple could create apps that would work on Xbox One and various Windows 10 platforms.

An ‌Apple TV‌+ app built using the Universal Windows Platform would allow the service to be accessed on the Xbox One, expanding ‌Apple TV‌+ to platforms beyond smart TVs, Apple devices, and set-top boxes.

Popular Stories

surface laptop ultra

Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro

Wednesday October 7, 2026 5:45 pm PDT by
Microsoft today announced launch timing and pricing for the Surface Laptop Ultra that it unveiled earlier this year. The 15-inch Surface Laptop Ultra is priced starting at $2,599, undercutting Apple's $2,999 16-inch MacBook Pro, and it targets the same creator and developer market. Microsoft says it is built for "demanding creative, software development, AI, engineering, and 3D workloads." ...
Black Apple Event Logo

Russia Places Apple on State Surveillance Registry

Friday October 30, 2026 7:58 am PDT by
Apple faces Russian data retention and disclosure requirements after being added to the country's state surveillance registry, Bloomberg reports. Russia's communications regulator, Roskomnadzor, listed Apple and Microsoft on October 2 as "organizers of information dissemination," a classification that carries obligations to preserve communications and make data available to Russian security...
Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...

Top Rated Comments

ArtOfWarfare Avatar
91 months ago
The point of iTunes on Windows was so that people who owned a PC could buy an iPod. With iOS devices no longer dependent on iTunes, what's the point of offering these apps on Windows? A bigger priority for Apple should be figuring out how to sell AirPods and Apple Watch to Android users.

Apple seems to be massively overestimating how much anyone will ever care about Apple TV+ (and Apple Music, and Apple Arcade, and all the rest of Apple's "Me too!" products, too.)
Score: 15 Votes (Like | Disagree)
musika Avatar
91 months ago
"You have an excellent written and oral skills."

Oh, the irony.
Score: 10 Votes (Like | Disagree)
tgwaste Avatar
91 months ago
Good, because after the complete and utter train wreck that is Catalina (I seriously hate it so so much), Windows is looking pretty good.
Score: 10 Votes (Like | Disagree)
CHA05 R31GN5 Avatar
91 months ago
Are people this ignorant and enamored by this only "Apple attitude" that they think Windows/Linux desktop OS users are an inconsequential number of iOS device users?
Score: 8 Votes (Like | Disagree)
91 months ago

The point of iTunes on Windows was so that people who owned a PC could buy an iPod. With iOS devices no longer dependent on iTunes, what's the point of offering these apps on Windows? A bigger priority for Apple should be figuring out how to sell AirPods and Apple Watch to Android users.

Apple seems to be massively overestimating how much anyone will ever care about Apple TV+ (and Apple Music, and Apple Arcade, and all the rest of Apple's "Me too!" products, too.)
People did buy iPods and then invested in iTunes. People need to be able to access that content they have purchased.
People do care about Apple Music that’s why they have millions of paid subs. There competition has a family subscription so they need to also have this. To make this viable it has to be cross platform. I have subscribed to Apple Music for years, recently I upgraded to the family subscription so my wife who doesn’t use Apple products could have access, had this not been possible I more than likely would be a Spotify customer now.


Okay, we'll see how long this lasts before Apple cans it.
Cans what?
Score: 7 Votes (Like | Disagree)
Darth Tulhu Avatar
91 months ago
This is where Tim shines.

It is a smart play for Apple to further monetize non-Mac users, as they are the ones that probably make up the majority of iOS users.

Why leave that money on the table for competitors to grab?

The focus on iOS is coming full circle, as it is now the hub that Apple will use to satellite it's software services out of.

Hopefully this means the software quality will go up, because Winfans WILL use something else if Apple gets it wrong.

However, this may pose a danger to the Mac altogether.
Score: 5 Votes (Like | Disagree)
Latest Stories
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
50 minutes ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
1 hour ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
1 hour ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
3 hours ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
4 hours ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
4 hours ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
5 hours ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
5 hours ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
6 hours ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
6 hours ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
6 hours ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
8 hours ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
9 hours ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
17 hours ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
21 hours ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
22 hours ago
Apple Lowers App Store Fees in Taiwan Starting October 31
Apple Lowers App Store Fees in Taiwan Starting October 31
23 hours ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
23 hours ago
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
23 hours ago
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
1 day ago
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
1 day ago
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
1 day ago
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
1 day ago
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
1 day ago
How macOS Adapts Its Controls for Touch on the New MacBook Pro
How macOS Adapts Its Controls for Touch on the New MacBook Pro
1 day ago
Just Got an iPhone Duo? Try These Features First
Just Got an iPhone Duo? Try These Features First
1 day ago
Apple Announced Scott Forstall's Departure 14 Years Ago Today
Apple Announced Scott Forstall's Departure 14 Years Ago Today
1 day ago
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
2 days ago
Here's Everything Apple Announced This Week
Here's Everything Apple Announced This Week
2 days ago
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
2 days ago