Google to Acquire Apple Watch Competitor Fitbit for $2.1 Billion [Updated]

Update: Fitbit today announced that it has entered into a definitive agreement to be acquired by Google for approximately $2.1 billion.

James Park, co-founder and CEO of Fitbit:

More than 12 years ago, we set an audacious company vision – to make everyone in the world healthier. Today, I'm incredibly proud of what we've achieved towards reaching that goal. We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life. Google is an ideal partner to advance our mission. With Google's resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.

Rick Osterloh, Senior Vice President, Devices & Services at Google:

Fitbit has been a true pioneer in the industry and has created terrific products, experiences and a vibrant community of users. We're looking forward to working with the incredible talent at Fitbit, and bringing together the best hardware, software and AI, to build wearables to help even more people around the world.

Fitbit will continue to remain platform-agnostic across both Android and iOS, and the company says Fitbit health and wellness data will not be used for Google ads.

The transaction is expected to close in 2020, subject to regulatory approvals.



Google is in talks to acquire popular fitness tracker maker Fitbit, according to Reuters, which could help the company better compete with the Apple Watch along with its existing Wear OS smart watch platform.

apple watch vs fitbit
The report claims there is no certainty that the negotiations between Google parent company Alphabet and Fitbit will lead to any deal, and the exact price that Google has offered for Fitbit is unknown at this time.

Google does not currently sell any own-brand fitness trackers or smart watches, but its Wear OS platform runs on smart watches sold by several third-party brands, such as LG, Huawei, and Fossil.

Related Roundup: Apple Watch 10
Tags: Fitbit, Google
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....

Top Rated Comments

BWhaler Avatar
72 months ago
A spyware advertising company will have real-time access to my health information?

Hard pass.
Score: 10 Votes (Like | Disagree)
im2fast4u Avatar
72 months ago
Still can’t beat Apple Watch
Score: 7 Votes (Like | Disagree)
mtneer Avatar
72 months ago
I think we can call it on Fitbit if this happens. I don't see Google (and its employees) having the focus necessary to succeed. Fitbit will languish around for a few years and then either quietly die, or be spun off into some unknown Chinese OEM who wants to buy a name.
Score: 5 Votes (Like | Disagree)
H3LL5P4WN Avatar
72 months ago
So the company that allows leaky apps and has a crappy wearable OS, wants to buy the company that makes a leaky wearable OS and crappy wearables.

There isn't enough popcorn in the world.
Score: 4 Votes (Like | Disagree)
aero7 Avatar
72 months ago
Competitor? Now that’s cute.
Score: 4 Votes (Like | Disagree)
EchoplexSE Avatar
72 months ago
RIP Fitbit ?
Score: 3 Votes (Like | Disagree)