Apple is planning to make a donation to help wildfire relief efforts in the state of California, Apple CEO Tim Cook announced on Twitter this morning.

It is fire season in California right now, and Sonoma County in Northern California is currently facing the Kincade fire, which has burned more than 65,000 acres and has required hundreds of thousands of people in the area to evacuate.

kincadefire


Over the weekend, winds that reached close to 100 mph drove the fire further towards Santa Rosa, a major city in the area, and additional high winds are expected later this week. Combined with dry conditions, the higher winds California sees in October and November can be disastrous.


In Northern California, power company PG&E has been cutting power to millions of customers in an effort to avoid fires (PG&E was found responsible for last year's Camp Fire), but that didn't stop the Kincade fire.

There are fires raging in both Southern and Northern California at this time, and California Governor Gavin Newsom has declared a statewide emergency.

Apple also provided aid during last year's California fires and the 2017 Tubbs Fire that impacted Northern California.

Top Rated Comments

citysnaps Avatar
67 months ago

If you think Apple is “doing good,” then they have you fooled. They are protecting their investment, plain and simple. If they actually cared about making the world a better place, rather than just the immediate vicinity of their main talent pool and headquarters, then we’d see drastically better working conditions at their manufacturing partners. They care about their investments and news blurbs, not much else. The same can be said for any of the other large Silicon Valley companies.


^^ You’ve absolutely got the right idea.
What investments has Apple been protecting when they’ve donated millions to Katrina and dozens of other disaster reliefs over the years?
Score: 4 Votes (Like | Disagree)
QCassidy352 Avatar
67 months ago

What investments has Apple been protecting when they’ve donated millions to Katrina and dozens of other disaster reliefs over the years?
Indeed. They do this for most every major disaster.

the SF Bay Area is facing a very complex and serious set of problems right now. Big tech is not blameless, but they are also not solely to blame.

there’s a reason companies cluster like this, and it’s a good idea from a corporate standpoint to be in the cluster. (Also worth noting Apple has been here a lot longer than most.)

Apple also did not cause the perpetual drought conditions or 100 mph winds that are taking what should be controllable fires and making them nightmares. Nor did they cause PG&E to neglect their grid for decades, leading to both fire vulnerabilities and cascading power shut offs.

the bottom line here is that there is plenty of blame to go around here, but Apple giving money to those most hurt by the fires is a good thing. Period.
Score: 3 Votes (Like | Disagree)
BWhaler Avatar
67 months ago
Thank you Apple.
Score: 2 Votes (Like | Disagree)
ThisBougieLife Avatar
67 months ago

Gotta keep the local talent pool happy. God forbid Apple opens an office in a sensible location.
There’s no part of the U.S. that’s free of natural disasters. Make that the world, in fact.
Score: 2 Votes (Like | Disagree)
m0sher Avatar
67 months ago
Thank you Apple for your donations / generosity when disasters strike in America.

God Bless those in Cali and keep them out of harms way.
Score: 2 Votes (Like | Disagree)
konqerror Avatar
67 months ago

Gotta keep the local talent pool happy. God forbid Apple opens an office in a sensible location.
They have a major campus in Austin, which dates back to at least the PowerPC days, along with Sacramento, Seattle, New York, and rumored expansion plans either in Raleigh or Northern Virginia.

Cupertino was a perfectly reasonable place to have offices in 1976 and through the mid-2000s. You simply can't move an operation that's been there for 43 years.
Score: 2 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...