Kuo: Apple's AR Headset to Launch in Second Quarter of 2020

Apple's augmented reality headset will enter mass production as soon as the fourth quarter of this year in time for an early 2020 launch, according to a new report out today from Apple analyst Ming-Chi Kuo and seen by MacRumors.

apple glasses concept mockup

An Apple Glasses mockup

In his latest research note with TF International Securities, the analyst says Apple will cooperate with third-party brands to launch its first head-mounted AR product in 2020, with Changying Precision tipped to be the main chassis supplier.

A Kuo report in March claimed Apple would launch an AR product in 2020 that could be ready by the middle of next year. However, Kuo has brought forward his predicted time of release and the analyst now believes the launch window for the product will fall in the second quarter of 2020.

Back in July, a DigiTimes report claimed Apple had suspended its AR headset project, but just last month, code found in Xcode 11 and iOS 13 confirmed that Apple is still working on an augmented reality headset of some kind.

Within the internal Find My app bundle that MacRumors exclusively shared, there is also an icon depicting what appears to be an AR or VR headset that looks similar to the Google Cardboard.

mockmode b389
Kuo understands that Apple's AR glasses will be marketed as an iPhone accessory and primarily take a display role while wirelessly offloading computing, networking, and positioning to the ‌iPhone‌.

Designing the AR glasses to work as an ‌iPhone‌ accessory is also expected to allow Apple to keep the glasses slim and lightweight, rather than trying to pack in all the processing hardware into the one device.

As early as November 2017, Bloomberg reported that Apple was developing an AR headset. Apple originally aimed to have it ready by 2019, but the company was relaxed about not shipping a product until 2020. The report said the headset would run on a new custom operating system, based on iOS, and dubbed "rOS" for "reality operating system."

In addition, today's report underlines Kuo's previous prediction that the most important change to the Apple chassis industry chain in 2020 will be the upgrade of the 5G iPhone's metal mid-frame/chassis.

For Apple's 2020 iPhones, Kuo believes the company will adopt a new metal frame structure reminiscent of the iPhone 4, which will significantly increase the unit cost due to the increase in processing procedures and the integration of composite materials.

Today's report from the respected Apple analyst also covered Apple's iPad Pro and MacBook plans for 2020, which we've covered in a separate article.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Generic iOS 18

Apple Announces iOS 18.2 Launching Today With These New Features

Wednesday December 11, 2024 5:23 am PST by
Apple has announced that iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 will be released today following more than six weeks of beta testing. For the iPhone 15 Pro and iPhone 16 models, the update introduces additional Apple Intelligence features, including Genmoji for creating custom emoji, Image Playground and Image Wand for generating images, and ChatGPT integration for Siri. There is also ...
Generic iOS 18

Apple Seeds Second Release Candidate Versions of iOS 18.2 and More With Genmoji, Image Playground and ChatGPT Integration

Monday December 9, 2024 10:06 am PST by
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
iPhone SE 4 Single Camera Thumb 3

iPhone SE 4 Said to Feature 48MP Rear Lens, 12MP TrueDepth Camera

Monday December 9, 2024 4:48 am PST by
Apple's forthcoming iPhone SE 4 will feature a single 48-megapixel rear camera and a 12-megapixel TrueDepth camera on the front, according to details revealed in a new Korean supply chain report. ET News reports that Korea-based LG Innotek is the main supplier of the front and rear camera modules for the more budget-friendly ~$400 device, which is expected to launch in the first quarter of...
Apple MacBook Pro M4 hero

MacBook Pros With OLED Displays Won't Have a Notch, Roadmap Shows

Monday December 9, 2024 7:36 am PST by
Apple plans to remove the notch from the MacBook Pro in a few years from now, according to a roadmap shared by research firm Omdia. The roadmap shows that 14-inch and 16-inch MacBook Pro models released in 2026 will have a hole-punch camera at the top of the display, instead of a notch. It is unclear if there would simply be a pinhole in the display, or if Apple would expand the iPhone's...
vipps nfc tap to pay iphone

World's First Apple Pay Alternative for iPhone Launches in Norway

Monday December 9, 2024 1:28 am PST by
Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone, following Apple's agreement with European regulators to open up its NFC technology to third parties. Starting December 9, Vipps users in Norway can make contactless payments in stores using their iPhones. The service initially supports customers of SpareBank...
New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Friday December 6, 2024 4:42 am PST by
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Apple Watch Series 10 lineup 240909 feature

Apple Watch Could Get Blood Pressure Monitoring in 2025

Tuesday December 10, 2024 11:51 am PST by
Apple is ramping up work on a blood pressure monitoring feature for the Apple Watch and it could be ready as soon as 2025, reports Bloomberg's Mark Gurman. Blood pressure monitoring is a health addition that Apple has been working on for the last several years, and based on rumors, Apple wanted to debut it in 2024. The feature would not provide exact systolic and diastolic blood pressure...
macOS Sequoia Night Feature

Apple Releases macOS Sequoia 15.2 With New Apple Intelligence Features

Wednesday December 11, 2024 10:02 am PST by
Apple today released macOS Sequoia 15.2, the second update to the macOS Sequoia operating system that was released in September. macOS Sequoia 15.2 comes over a month after the release of macOS Sequoia 15.1. Mac users can download the ‌macOS Sequoia‌ update through the Software Update section of System Settings. macOS Sequoia 15.2 adds Image Playground, an app that lets you create...

Top Rated Comments

Jsameds Avatar
68 months ago

A watch is a watch, more plausible. Glasses? No one “wants” to wear glasses.

This is going to be a huge Tim Apple dud.
Airpods were going to be a dud. The Apple Watch was going to be a dud. Notched phones were going to be a dud.

Same goes for iPod and iPad from the Jobs era. All duds according to Mac Rumors readers.
Score: 14 Votes (Like | Disagree)
Jsameds Avatar
68 months ago

What are the use cases of this hypothetical device for the average consumer? I don’t see anything I’d use them for.
This is exactly what people asked about smartwatches a few years ago.
Score: 13 Votes (Like | Disagree)
guitarpanda Avatar
68 months ago

Apple AR will be a huge failure without any onboard SoC and need extra device to be usable. The user might not like to carry an extra device.
Yes, I hardly know anyone who carries their phone wherever they go.
Score: 13 Votes (Like | Disagree)
Neodym Avatar
68 months ago
Why are the AirPods such a success? After all, the iPhone could play back audio via internal speakers and wired (and even wireless) headphones were/are widely available. But the AirPods are very convenient and provide a smooth user experience.

The glasses will have a similar use case: Smartphone and "normal" monitors are widely available, but the glasses will be able to provide a way more comfortable user experience.


* Want a monitor with 2-3 meters diagonal, freely positionable without taking up physical space? Here you are!
* Want to get routing guidance directly in your field of view and additional info about that building/car/person/object over there? Here you are!
* Want to support your aging eyes with variable focus on objects of interest (a.k.a. "Zoom")? Sure - here you are!
* Want to have sunglasses with adjustable dimming levels? Well - here you are!


Vehicle highlighting in traffic (battery-electric vehicles can be dangerous for hearing-impaired persons), reduced neck strain (-> "Smombies"), hands-free video while commuting in overcrowded subways, privacy (no one can look onto your mobile phone screen anymore), individual TV programs for each family member at home without arguing about which program to watch ... - the options are endless!

If Apple does it right, they have a big, big winner on their hands! At first people will complain "I don't wear glasses and don't want to change that now" - just as people complained about wearing a watch when AppleWatch entered the market. And they will complain about the price for "just another iPhone accessory" that can't work standalone and is much more expensive than your standard glasses from the local superstore around the corner.

Eventually people will get used to it and it'll become a new trend to wear glasses again. (Very) longterm there may also be contact lenses becoming available for the die-hard refusers of glasses. And it'll be very interesting to see how the competition will react and offer cheaper, but potentially technically inferior and/or less refined products to participate from the new hype.
Score: 12 Votes (Like | Disagree)
Neodym Avatar
68 months ago

Airpods were going to be a dud. The Apple Watch was going to be a dud. Notched phones were going to be a dud.

Same goes for iPod and iPad from the Jobs era. All duds according to Mac Rumors readers.
Mac Rumors readers are a very reliable forecasting device: The stronger the refusal, the more probable the success of a product! ;-)
Score: 12 Votes (Like | Disagree)
Abazigal Avatar
68 months ago
What are the use cases of this hypothetical device for the average consumer? I don’t see anything I’d use them for.
Anytime you want to consume AR content but find holding up a smartphone to be too cumbersome and limiting.

Imagine you are hiking and your glasses is constantly beaming directions to your face.

I can imagine a few.
Score: 12 Votes (Like | Disagree)