When to Expect Apple's Next Event: 16-Inch MacBook Pro, iPad Pro Refresh, and More?

With last month's iPhone 11 and Apple Watch Series 5 event in the rearview mirror, and several more products in the rumor mill, it is fun to look ahead and speculate about if and when Apple might host an October event this year.

tim cook wwdc19
Apple has several rumored products in its pipeline, including a 16-inch MacBook Pro with a scissor keyboard and an all-new design, refreshed iPad Pro models that will possibly sport triple-lens rear camera systems, a refreshed Apple TV, and just maybe the so-called Apple Tags items trackers if they are ready.

Apple has also yet to reveal a release date for its redesigned Mac Pro, having only teased that it is "coming this fall."

To be clear, there is no guarantee that Apple will host another event this month, but there is certainly a chance given that Apple has done so in five of the past seven years. All of those October events focused on the Mac, iPad, or both, and all took place within the second half of the month.

Last year, for example, Apple hosted an event on Tuesday, October 30 at the Brooklyn Academy of Music, and it wouldn't be a stretch of imagination to think that an October event this year could take place around the same time.

apple event october schedule
Apple analyst Neil Cybart shared an interesting observation on Twitter today, noting that Apple has reported its quarterly earnings results on a Tuesday for five out of the past six quarters. For the quarter just ended, however, Apple will report its earnings on Wednesday, October 30.


On the same day of Apple's earnings reports, CEO Tim Cook and CFO Luca Maestri join analysts on a conference call to discuss the results.

The above might seem insignificant, but the last time Apple's earnings did not fall on a Tuesday was nearly a year ago, when it shared results on Thursday, November 1. This is likely because on the Tuesday prior, Apple was busy hosting its Brooklyn event, unveiling new iPad Pro, MacBook Air, and Mac mini models.

Naturally, this leads to the idea that Apple could be planning to host an event in the final week of October.

Cybart speculates that Monday, October 28 could be the date of the event, presumably given the two-day gap between Apple's event and earnings call last October, but Apple typically holds events on Tuesday, Wednesday, or Thursday. Tuesday, October 29 is probably a better guess for a potential Apple event this month.

If so, the final week of October could include Apple's event on Tuesday, Apple's earnings on Wednesday, and Apple TV+ launching on Friday.

Of course, Apple could surprise us with invites to an event on a different day of this month and render all of this moot. This is merely speculation for the sake of discussion, and nothing is official until it is official.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...

Top Rated Comments

head_bigg Avatar
72 months ago
iMac Redesign anyone?
Score: 12 Votes (Like | Disagree)
RFolk Avatar
72 months ago
I am expecting a $6000 Mac Pro with a T2 chip that will not allowed us to change/replace the default storage.
Score: 6 Votes (Like | Disagree)
julesme Avatar
72 months ago
It seems unlikely they would launch Apple TV + without another event to more explicitly promote it, and late October would be a great time for a marketing push. So the timing makes sense.

Fingers crossed they will also announce new iPad Pros!!
Score: 5 Votes (Like | Disagree)
Nunyabinez Avatar
72 months ago
I have been a full-on Apple fan for most of my life. But like REM, I'm losing my religion. I LOVE my Apple watch and TV, I'm ambivalent about iPhone, and I don't know that I will buy another Mac.

I had expected to update my Retina iMac (the first one) after a few years when I bought it, but they haven't made anything that made me want to buy it and it is still powerful enough.

I wanted to replace my Mac Pros with a new Mac Pro, but they really did go PRO with it, so that the base is so expensive if you are not going to customize it, it's a terrible value.

As much as I like MacOS, due to a lack of hardware innovation and wow factors, I'm really not interested in paying the Apple tax anymore.

And I'm not going to use an iPad for my computer. It may work for some, but not for me.

My gaming rig has just become my daily driver.

So, as financially successful as Apple has been, they have left lots of money on the table, because they just aren't that interesting anymore. I am keeping a sliver of hope that they have something up their sleeve.

<<braces for fan attacks>>
Score: 5 Votes (Like | Disagree)
EugW Avatar
72 months ago



:rolleyes:
This always cracks me up. The base model is 64. They offer 256. All you're saying here is: "I want to be the person who buys a base model, so Apple just needs to upgrade their base model to meet my needs."

No. There are plenty of people with no need of anything more than 64 GB. Those are the people who get to save the $100. Not you.

I can't stand the way people continuously think that they shouldn't have to buy more than the base model, even though they are exactly who the mid and upper tiers are for.
Yet, the base model storage has steadily increased.

I wonder why some people always feel the need to defend Apple's choice here, esp. when we already know the base storage increases over time.

A "Pro" iPad with "Pro" pricing but only 64 GB storage is a sad joke in 2019. And using your logic, we'd still be stuck with 16 GB iPads and iPhones. It was more acceptable 2 years ago and when the pricing was much lower to have a 64 GB iPad Pro, but that time has passed.
Score: 4 Votes (Like | Disagree)
Larvas Avatar
72 months ago
I just hope the 16" Macbook Pro will not disappoint... I'm already looking to jump ship :( Lenovo and Dell have such powerful machines in their portfolio.
Score: 4 Votes (Like | Disagree)