iPhone 11 Pro Max Outperforms Competing Smartphones to Earn DisplayMate's Highest Ever A+ Grade
Apple's new iPhone 11 Pro Max has earned display testing and calibration firm DisplayMate's "highest ever A+ grade" for providing "considerably better display performance than other competing smartphones."

DisplayMate tested the iPhone 11 Pro Max's display and found "major" performance improvements compared to the iPhone XS Max's display, including increased peak brightness, improved absolute color accuracy, and slightly lower screen reflectance, all while being up to 15 percent more power efficient.
DisplayMate:
The iPhone 11 Pro Max is a Very Impressive Top Tier Smartphone Display
Apple has continued to raise the on-screen Absolute Picture Quality and Absolute Color Accuracy of their displays by implementing Precision Factory Display Calibration, moving the overall iPhone 11 Pro Max display performance up to Record Setting Outstanding levels, and setting or matching many Display Performance Records, including Absolute Color Accuracy at a very impressive 0.9 JNCD that is Visually Indistinguishable From Perfect, and almost certainly considerably better than your existing Smartphone, 4K UHD TV, Tablet, Laptop and computer monitor.
The iPhone 11 Pro Max also has a Record Full Screen Peak Brightness of 770 nits, and 820 nits for the typical Average Picture Level of 50%, which is roughly double of most high-end Smartphones. Compared to the iPhone XS Max, the iPhone 11 Pro Max has a number of notable improvements including 17% higher Full Screen Peak Brightness and up to 15% higher Display Power Efficiency.
Read the full DisplayMate article for in-depth analysis of the iPhone 11 Pro Max's display and the methodology behind its testing.
Popular Stories
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect.
As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes.
The changes are in the Mail and Settings apps.
In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.
In the Settings app, AppleCare+ coverage information is more...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...