Apple's biggest product unveiling of the year is now in our rear-view mirror, with the company taking the wraps off of new iPhone, Apple Watch, and iPad models while also prepping for the launch of its new Apple Arcade and Apple TV+ services.

Pre-orders for all of the new devices are now underway, and we're looking forward to next Thursday's release of iOS 13 and watchOS 6, followed the next day by the new iPhone and Apple Watch models. Read on for more details on Apple's announcements from this week!

Everything Apple Announced at This Week's iPhone Event in Just Seven Minutes

Apple's highly anticipated September media event on Tuesday saw the company unveil its latest iPhone and Apple Watch models, as well as an updated entry-level iPad. We also got final details on the upcoming Apple Arcade and Apple TV+ subscription services.

appleiphone11pro
While there were quite a few announcements at the event, we didn't quite get everything we were hoping for, perhaps setting the stage for an October event where we could see Mac and iPad Pro updates, as well as the Tile-like item tracker Apple has been working on.

Make sure to check out our recap video summing everything up in just seven minutes, as well as links to all of our news stories from the event.

Apple Announces iPhone 11 Pro and iPhone 11 Pro Max With Triple-Lens Rear Camera and Midnight Green Color

The successors to the iPhone XS and XS Max debuted as the iPhone 11 Pro and 11 Pro Max, and as expected, both sizes come with triple-lens rear cameras for improved photo and video capabilities.

iphone11prolineup
The devices are available in four colors including a new Midnight Green, and they come with a more durable textured matte glass back and improved water resistance. An improved Super Retina XDR display and A13 Bionic chip drive performance gains, while the new iPhones also get four to five additional hours of battery life compared to their predecessors. The also now come with a faster 18-watt USB-C power adapter in the box.

The iPhone 11 Pro and 11 Pro Max became available for pre-order on Friday at 5:00 a.m. Pacific Time, and they will officially launch on Friday, September 20. Pre-order supplies started to sell out fairly quickly, however, so those ordering now may have to wait until after Friday to receive their phones.

Apple Unveils iPhone 11 With Dual-Lens Rear Camera, Six New Colors, Dolby Atmos, and More

Apple's lowest-cost new iPhone is the iPhone 11, the successor to last year's iPhone XR. The iPhone 11 includes a number of upgrades such as a dual-lens rear camera, six new colors, an A13 Bionic chip, and Dolby Atmos sound.

iphone 11 2019
Camera upgrades include a dual-lens rear camera with 12-megapixel wide-angle and 12-megapixel ultra-wide lenses, a Night Mode for capturing ultra low-light photos, and Smart HDR.

The iPhone 11 starts at $699, which is $50 less than the iPhone XR, and as with the iPhone 11 Pro, pre-orders kicked off at 5:00 a.m. Pacific Time on Friday, September 13 ahead of availability on Friday, September 20.

Apple Announces Apple Watch Series 5 With Always-On Retina Display and New Titanium Case Option

The Apple Watch Series 5 comes with new titanium and ceramic case options as rumored, but one big change remained a surprise until it was announced: an always-on display.

apple watch series 5
Other improvements include a built-in compass and an updated Maps app for improved navigation, as well as support for international emergency calls on cellular models. The new Apple Watch Studio also lets you customize your watch with whichever casing and band combination you prefer.

Apple Watch Series 5 is available for pre-order now ahead of a September 20 launch, starting at $399 for GPS models and $499 for cellular models, although launch-day deliveries of some models are no longer available. Apple Watch Series 3 models also remain available starting at just $199.

Apple Unveils New Low-Cost 10.2-inch iPad Starting at $329

In line with last-minute rumors, Apple at this week's event revealed a new 7th-generation iPad, bringing updated specs including a larger 10.2-inch display, an A10 Fusion chip, and a Smart Connector for attaching a Smart Keyboard.

ipad7keyboard
The new iPad is priced starting at $329 ($299 for education customers) with pre-orders available now ahead of a September 30 launch date.

Apple to Release iOS 13 on September 19, iOS 13.1 and iPadOS on September 30

Ahead of the launch of the iPhone 11 and 11 Pro on September 20, Apple announced that it will be releasing iOS 13 on Thursday, September 19. iPad support will not be included, however, with Apple quickly following iOS 13 with an iOS 13.1 and iPadOS 13.1 release on September 30.

test iOS 13
For Apple Watch owners, watchOS 6 will be launching for Series 3 and newer on September 19, with Series 1 and Series 2 following later in the fall. As for macOS Catalina, Apple says it will be launching in October.

Apple's upcoming subscription services also received launch dates, with Apple Arcade launching September 19 for $4.99/month for the whole family, with a one-month free trial. Apple TV+ will launch on November 1, also priced at $4.99/month with a seven-day free trial. Users will, however, receive a free year of Apple TV+ with the purchase of a new iPhone, iPad, Mac, iPod touch, or Apple TV.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...