Apple Fifth Avenue in New York and Apple Omotesando in Tokyo Reopen on iPhone 11 Launch Day

Apple today announced that its Omotesando retail store in Tokyo reopens Friday, September 20 following renovations, as noted by Japanese blog Mac Otakara. Doors will open at 8 a.m. local time. September 20 is iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 launch day.

apple omotesando
Likewise, Apple previously announced that its iconic Fifth Avenue store in Manhattan reopens September 20 at 8 a.m. local time.

"We're transforming our iconic store into a space that's open to collaboration of all kinds," reads Apple's new Fifth Avenue store preview page. "Made for the city where creativity never sleeps. Stop by during our weeklong celebration to get inspired by some of the best creative talent in the city."

apple fifth ave iridescent
To celebrate the reopening of its Fifth Avenue flagship, Apple has temporarily covered the store's iconic glass cube in an eye-catching iridescent film. Below, the underground store has been significantly expanded in size, with circular skylights added at ground level to allow natural light into the store.

Update: Apple Antara in Mexico City will open at 5:00 p.m. on Friday, September 27. It will be the company's second retail store in Mexico.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple Card iPhone 16 Pro Feature

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Tuesday April 1, 2025 1:50 pm PDT by
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs. Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...
iOS 18

Apple Seeds First Beta of iOS 18.5 to Developers

Wednesday April 2, 2025 10:11 am PDT by
Apple today seeded the first betas of upcoming iOS 18.5 and iPadOS 18.5 updates to developers for testing purposes, with the software coming just two days after Apple released iOS 18.4 and iPadOS 18.4. iOS 18.5 and iPadOS 18.5 can be downloaded from the Settings app on a compatible device by going to General > Software Update. We don't yet know what Apple is introducing in the iOS 18.5...

Top Rated Comments

MacBergin Avatar
73 months ago
Clearly The 5th Ave store opening is why the launch time was changed this year. Tim wants to open the store at 8:00am not 3:00am.
Score: 2 Votes (Like | Disagree)
Justin Cymbal Avatar
73 months ago
I’ll be in NYC next year for a family reunion so I’ll be sure to check out the flagship 5th Ave store!
Score: 1 Votes (Like | Disagree)