Apple today announced that the all-new iPhone 11 starts at $699, down from the $749 starting price of its iPhone XR predecessor.

iphone 11 colors
As a successor to the ‌iPhone‌ XR, the new ‌iPhone‌ 11 features the same 6.1-inch LCD display and overall design, but with many new features like a dual-lens 12-megapixel rear camera system with Night Mode, 12-megapixel front camera, faster A13 Bionic chip, new colors, Dolby Atmos sound, Wi-Fi 6, and more.

Apple's marketing chief Phil Schiller:

iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day. With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.

‌iPhone‌ 11 pre-orders begin Friday, September 13 at 5 a.m. Pacific Time. Pricing starts at $699 for the 64GB model, with 128GB and 256GB storage capacities available for $749 and $849 respectively.

For more details, read our iPhone 11 announcement coverage.

Related Forum: iPhone

Top Rated Comments

Knightcastle Avatar
81 months ago
That in my opinion is a good price
Score: 11 Votes (Like | Disagree)
OriginalMacRat Avatar
81 months ago
Comes in Black, Red and 4 different shades of White.
Score: 9 Votes (Like | Disagree)
FightTheFuture Avatar
81 months ago
With the competition you get an OLED screen in 200 dollar devices.
Have you actually put an OLED screen next to the XR? A lot of people can't tell the difference.
Score: 5 Votes (Like | Disagree)
neuropsychguy Avatar
81 months ago
lol - all of us who said they went high to drop it a year later and everyone would eat out of their palms are claiming our winnings now.

Still too high a price and it’s staggering how easy Apple can game their punters with their normalisation techniques.
The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.
Score: 5 Votes (Like | Disagree)
PickUrPoison Avatar
81 months ago
Should be 599 for what it is.
Great processor, great OS, good camera, unacceptable display (in my opinion), mediocre design...

With the competition you get an OLED screen in 200 dollar devices. I am definitely ok with paying a premium for iOS but an LCD for 700 dollars in 2019/2020 - I really don’t know...
Unacceptable display? Your opinion is wrong, it’s an amazing display.

Better than the XR, especially the camera—one of the few features that drives sales—and Apple dropped the price. The XR remains available at $599 for those who are on a tighter budget. And since the competition doesn’t run iOS, it isn’t an option for me and many others.

Android platform will always offer cheaper phones, just like you can get a Windows laptop for $300. If price is the overriding factor, iPhone probably isn’t the best option for you.
Score: 4 Votes (Like | Disagree)
MonstaMash Avatar
81 months ago
Interesting how Apple has been reducing pricing lately. iPhone 11 is $50 less than the XR, Series 3 is now $199 and Apple TV+ is $5/month with 1 year free.
Score: 3 Votes (Like | Disagree)

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...