Apple to Live Stream September 10 Event on YouTube

For the first time, Apple will live stream its Tuesday, September 10 event on YouTube, Apple announced today using a placeholder video uploaded to the site.

Apple is allowing YouTube users to set a reminder to get a notification when the event begins. It is set to kick off at 10:00 a.m. Pacific Time on September 10.

Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we'll send an update before the show.

Apple usually uploads its events to YouTube a few days after they happen, but has not used YouTube to live stream an event before. Making the live stream available on YouTube will provide access to the event on consoles, computers, smartphones, and other devices.

The event will also be live streamed through the Events app on the Apple TV and it will be available on Apple's Events website.

Apple is expected to unveil new iPhones, new Apple Watch models, and perhaps other hardware, with a full rundown of what's coming available in our What to Expect article.

For those who are unable to watch the live stream on the ‌Apple TV‌, Apple's website, or on YouTube, MacRumors will be providing live coverage here on MacRumors.com and on our MacRumorsLive Twitter account.

Tag: YouTube

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...

Top Rated Comments

ruslan120 Avatar
71 months ago
I’m not even excited about this year event will watch though
You've just described my last six years in keynotes.
Score: 10 Votes (Like | Disagree)
mi7chy Avatar
71 months ago
About time. Never made sense to limit the audience to current customers when advertising new products and services.
Score: 8 Votes (Like | Disagree)
now i see it Avatar
71 months ago
this is unprecedented. Someone else is now calling the shots (thank goodness).
They used to make it so exclusive who could watch these boring presentations. A certain Mac with a certain operating system with the latest version of QuickTime blah, blah, blah. Or an iOS device running only the latest version of their software blah, blah, blah..
Now the entire world can tune in via YouTube and be bored to tears with the rest of us
Score: 6 Votes (Like | Disagree)
JesterJJZ Avatar
71 months ago
You've just described my last six years in keynotes.
You must’ve missed the last one. Best keynote in about a decade.
Score: 4 Votes (Like | Disagree)
scrapesleon Avatar
71 months ago
I’m not even excited about this year event will watch though
Score: 3 Votes (Like | Disagree)
The Game 161 Avatar
71 months ago
Will just watch on Apple TV
Score: 3 Votes (Like | Disagree)