Bloomberg: 2019 iPhones Will Have Centered Apple Logo on Back

2019 iPhones will feature a centered Apple logo on the back of the devices, according to Bloomberg's Mark Gurman.

The centered logo will help users know where to place their Apple Watch or AirPods case to charge on the back of the upcoming iPhones, which are widely expected to have a new Qi-based device-to-device charging feature, similar to Wireless PowerShare on Samsung's latest Galaxy smartphones.

samsung wireless powershare

Wireless PowerShare on Samsung's Galaxy S10

In late July, an alleged Foxconn worker claimed that there will be no "iPhone" branding on the back of the iPhone 11 models, and this certainly seems more likely in light of this centered Apple logo rumor.

Taking both rumors into account, concept designer Ben Geskin has mocked up how the iPhone 11 models should look:


Gurman also reiterated that ‌iPhone‌ 11 models will have more shatter-resistant glass and improved water resistance, the ‌iPhone‌ XR will come in a new green color, and that this year's Apple Watch refresh will be relatively minor, with a focus on new ceramic and titanium casing finishes and watchOS 6.

We're just three days away from Apple's event at Steve Jobs Theater, which kicks off Tuesday at 10 a.m. Pacific Time. Apple will be live streaming the event via its website, the Apple Events app on Apple TV, and YouTube. MacRumors will have full coverage of the announcements as they unfold — stay tuned!

Related Forum: iPhone

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
bug security vulnerability issue fix larry

Update Now: iOS 26.2 Fixes 20+ Security Vulnerabilities

Friday December 12, 2025 11:11 am PST by
Apple today released iOS 26.2, iPadOS 26.2, and macOS 26.2, all of which introduce new features, bug fixes, and security improvements. Apple says that the updates address over 20 vulnerabilities, including two bugs that are known to have been actively exploited. There are a pair of WebKit vulnerabilities that could allow maliciously crafted web content to execute code or cause memory...

Top Rated Comments

NikRib Avatar
82 months ago
“iPhone” brand is so strong. Why change it? I don’t get it.
Just like everything else, they’re dropping the iThis and iThat going with Apple-this. Never called it the iTV or the iWatch.
Removing everything related to Steve Jobs, iGuess.
Score: 20 Votes (Like | Disagree)
NufSaid Avatar
82 months ago
My credit card is at the ready take my money
Score: 18 Votes (Like | Disagree)
Pakaku Avatar
82 months ago
It might just be me, but the idea of placing a phone down on its screen makes me feel kind of uncomfortable
Score: 15 Votes (Like | Disagree)
scottlitch Avatar
82 months ago
… because they will be called Apple Phone.
Score: 12 Votes (Like | Disagree)
Khedron Avatar
82 months ago
What new features would you like to have?
How about...

90+ Hz OLED
More RAM (and a multi-tasking OS that an use it)
Dual physical SIM card
Expandable storage support (or non-gouging prices for internal storage)
USB-C
Better than 5W charger included in the box
Reduced notch
Reduced bezels

...for starters. Then once it's achieved parity with phones costing half as much, Apple can start working on new features.
Score: 11 Votes (Like | Disagree)
Mactendo Avatar
82 months ago
Until iPhones have better batteries this device-to-device charging will be mostly useless.
Score: 10 Votes (Like | Disagree)