Google today updated its Gmail app for iOS devices with a new image blocking setting for easier access to the option designed to prevent Gmail from automatically loading attached images.

Many email tracking clients use small, invisible images as a means of tracking when an email has been opened and viewed, allowing for invasive features like read receipts.

gmail logo
Gmail on the desktop has long had the setting that lets images be blocked by default, but now that setting is also accessible on iOS devices for personal Gmail accounts, so it's easier for those who primarily use iOS devices to activate it. From the release notes for the latest update of Gmail:

You can now choose to be asked before external images are displayed automatically. To enable this for new incoming messages, go to Settings > specific account > Images and select Ask before displaying external images.

As The Verge points out, this appears to be a response to a recent controversy with Superhuman, an email app that allowed users to track the location of a person who opened an email as well as what time of day the email was read.

Location tracking has been removed entirely and read receipts are off by default in Superhuman following public outcry, but the issue did raise awareness about tracking features in email apps, which may have prompted Google to expand the setting to iOS devices in addition to the web.

Gmail can be downloaded from the App Store for free. [Direct Link]

Tags: Gmail, Google

Top Rated Comments

konqerror Avatar
69 months ago
I don't care, give me push support for Gmail account in the native Mail app!!!
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
Score: 6 Votes (Like | Disagree)
rocketman80 Avatar
69 months ago
Where is the dark mode though ?
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
69 months ago
They/their who? This article is about Google’s iOS mail app, and not about the Apple’s native mail app.
He knows the article isn't about Apple's mail app. He's wondering why Google didn't already have this feature in their iOS app. He's also stating that Google sometimes makes their iOS apps better than their Android counterparts... which is why he was wondering why Google's iOS app didn't already have the feature. To be fair, the excessive pronouns sans true context did make for a slightly perplexing read.
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
69 months ago
Edit: I looked it up and all you have to do is not use the categories tabs format.

Intresting. Why not use an iCloud email account? To get the full apple ecosystem experience. On my android device using the Gmail app, I've never seen ads.
Same here. Never seen ads in GMail.
Score: 2 Votes (Like | Disagree)
DoctorApple Avatar
69 months ago
Gmail images are pre-loaded by Google’s server, which is a change they implemented a few years back to combat virus in mails. Because of this implementation, tracking pixels don’t get real user’s IP address (only Google’s) unless it’s clicked. The downside of this implementation is that one can’t individually block certain element from downloading because it’s all loaded from googleusercontent.com domain. If image loading is not blocked by default, as soon as one opens an email, the tracking service will know it’s been opened. I don’t use Gmail web or iOS client to open promotional emails for this reason because there’s no way to use my ad block which is enabled on a DNS level.
Score: 2 Votes (Like | Disagree)
macfacts Avatar
69 months ago
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
I've never seen an ad in the Gmail app. Do you have a screenshot of one?
Score: 2 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...