Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only' - MacRumors
Skip to Content

Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 10 at 10:00 a.m. at the Steve Jobs Theater at the Apple Park campus in Cupertino, California.

The media invites offer up a first look at the theme of the event and feature the tagline "By innovation only."
appleinvites

Image via Neil Cybart

There's a lot to look forward to when it comes to the 2019 iPhone lineup, which will be the main feature at the September 10 event. Apple is expected to continue to offer three iPhones, two OLED models in 5.8 and 6.5 inches and one LCD model that's 6.1 inches, but all three will see camera improvements.

The two ‌OLED‌ models are said to have triple-lens camera setups arranged within in a square bump, with the setup including a telephoto lens, a wide-angle lens, and a new super-wide angle lens.

Users will be able to zoom out further to capture a wider field of view, and the new setup will bring improvements to low-light images. As for the 6.1-inch iPhone, it's getting a dual-camera setup for the first time.

2019iphonescreensizes
Apple is going to use a new matte finish for the iPhones, and they're said to feature better shatter and water resistance for improved durability. Face ID is being improved and will work from more angles, but there won't be other changes to the notch.

3D Touch is also being eliminated in favor of the haptic feedback system first introduced with the iPhone XR. Bilateral wireless charging, bigger batteries, a new AMX co-processor and A13 chip are some of the other features that we're expecting to see.

iphonedummymodelstrio
Apple's fall event also often includes the Apple Watch, and while it's looking like we're not going to see many updates to the watch this year, there are hints of new ceramic and titanium models.

New iPad Pro models, a new 10.2-inch iPad, and a new high-end 16-inch MacBook Pro are also on the horizon and are expected to launch in the fall, but it's not clear if Apple will introduce these at its September event or hold a second fall event as it often does.

13 16 inch macbook pro air trio

A mockup of a 16-inch MacBook Pro

Apple's new hardware will ship with the latest version of iOS, iOS 13, and ahead of when the new iPhones launch, we can expect to see iOS 13 released alongside macOS Catalina, watchOS 6, iPadOS, and tvOS 13.

Two new services, Apple Arcade and Apple TV+, are going to launch this fall, so we may hear additional details including pricing information and release timelines at the September event.

applearcade 1
As with past events, Apple will stream the event live on its website and on the Apple TV when it kicks off at 10:00 a.m. Pacific Time, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forums: Apple Watch, iPhone

Popular Stories

apple watch series 3 design

Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch

Sunday November 1, 2026 3:34 am PST by
Apple has published a support document describing what to do if your Apple Watch continues to show time that's off by one hour after daylight savings time changes. "This incorrect time appears only on the Always On display when your wrist is down," says Apple. "When you activate the display by tapping it or raising your wrist, the time changes to the correct hour." To fix the issue, Apple says ...
muse apple watch app

Meta's Muse AI Agent Comes to Apple Watch

Monday November 9, 2026 1:55 pm PST by
Meta today updated the Muse app for iOS to add Apple Watch support, which means Muse users can access the proactive AI agent from the watch. The app adds the Muse character to the watch with an option to text it, dictate text to it, or call it. There's also a Muse complication for quick access. Muse is Meta's personal AI agent that can complete tasks for users. It is available as a...
siri recap live rewind

watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch

Tuesday November 3, 2026 10:35 am PST by
With the first beta of watchOS 27.3, Apple is introducing new Audio Intelligence features it previewed for the Apple Watch Series 12 and Ultra 4 earlier this year. Powered by the S11 chip, Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and Shazam Music Recognition. Sound Recognition and Shazam are already on the watch, but Live Rewind and Siri Recap are now available ...

Top Rated Comments

BJMRamage Avatar
94 months ago
going back to plastic-colored Apple Products!!

Score: 89 Votes (Like | Disagree)
ElectricPotato Avatar
94 months ago
Remember, when pricing is revealed the audience is supposed to applaud, not gasp in horror. Your next invitation depends on it.
Score: 73 Votes (Like | Disagree)
macduke Avatar
94 months ago
“By Innovation Only”

It takes "courage" to say that about a phone that is rumored to not have many changes.
Score: 60 Votes (Like | Disagree)
94 months ago
Lets see how boring it is going to be :)
Score: 60 Votes (Like | Disagree)
GeoStructural Avatar
94 months ago
The irony in that title...
Score: 52 Votes (Like | Disagree)
ApplesandOranges Avatar
94 months ago
Lets see how boring it is going to be :)
By “innovation only”. I’d love to see someone stand up during the keynote and say out loud “C’mon Apple this is getting ridiculous”.
Score: 39 Votes (Like | Disagree)
Latest Stories
Hands-On With the New Apple TV 4K and Siri AI
Hands-On With the New Apple TV 4K and Siri AI
8 hours ago
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
9 hours ago
HomeView Launch Kicks Off as First Orders Reach Customers
HomeView Launch Kicks Off as First Orders Reach Customers
10 hours ago
Apple Continues to Move Up iPhone Duo Delivery Dates
Apple Continues to Move Up iPhone Duo Delivery Dates
12 hours ago
Apple Explains How HomeView Keeps Camera Data Private
Apple Explains How HomeView Keeps Camera Data Private
13 hours ago
Apple Releases Updated HomeView Software 27.2 Before Launch
Apple Releases Updated HomeView Software 27.2 Before Launch
14 hours ago
Apple Adds Samsung Foldables to Trade-In Program
Apple Adds Samsung Foldables to Trade-In Program
16 hours ago
Apple Sports App Now Features UFC
Apple Sports App Now Features UFC
16 hours ago
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
17 hours ago
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
17 hours ago
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
17 hours ago
Nintendo to End 'Sign in With Apple' Support in January
Nintendo to End 'Sign in With Apple' Support in January
17 hours ago
Walmart Black Friday Sale Begins With Early Deals on TVs, Laptops, and More
Walmart Black Friday Sale Begins With Early Deals on TVs, Laptops, and More
18 hours ago
Apple Says HomeView Software Update Coming Next Month With Siri Fix
Apple Says HomeView Software Update Coming Next Month With Siri Fix
19 hours ago
Review: Is Apple's All-New HomeView Smart Home Hub Worth $299?
Review: Is Apple's All-New HomeView Smart Home Hub Worth $299?
19 hours ago
Apple Home Collection: Select Accessories Available to Order This Friday
Apple Home Collection: Select Accessories Available to Order This Friday
19 hours ago
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
20 hours ago
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
20 hours ago
Apple Support Community Deserved a Proper Goodbye
Apple Support Community Deserved a Proper Goodbye
1 day ago
Apple on Fatal Vehicle Crash Near Apple Park: 'Our Hearts Are Broken'
Apple on Fatal Vehicle Crash Near Apple Park: 'Our Hearts Are Broken'
1 day ago
Apple Invites App Updated With Two New Features
Apple Invites App Updated With Two New Features
2 days ago
Google Says Gemini App Rolling Out on Apple CarPlay Starting Today
Google Says Gemini App Rolling Out on Apple CarPlay Starting Today
2 days ago
Is It Worth Buying a Ceramic Apple Watch?
Is It Worth Buying a Ceramic Apple Watch?
2 days ago
Samsung Early Black Friday Event Brings Major Sales to Frame TVs and More
Samsung Early Black Friday Event Brings Major Sales to Frame TVs and More
2 days ago
iPhone 18 Pro Max Wins Battery Test Involving 32 Smartphones
iPhone 18 Pro Max Wins Battery Test Involving 32 Smartphones
2 days ago
AirTag 2 4-Pack Hits Record Low $69.99 Price Ahead of Black Friday
AirTag 2 4-Pack Hits Record Low $69.99 Price Ahead of Black Friday
2 days ago
Rumored Apple Smart Glasses Mentioned in Supplier's Earnings Briefing
Rumored Apple Smart Glasses Mentioned in Supplier's Earnings Briefing
2 days ago
Make Apple Watch Listen for Sounds Like the Doorbell
Make Apple Watch Listen for Sounds Like the Doorbell
2 days ago
Apple Chip Supplier TSMC Approves $1 Billion AI Investment
Apple Chip Supplier TSMC Approves $1 Billion AI Investment
2 days ago
'Apple Support Community' Permanently Closing on November 20
'Apple Support Community' Permanently Closing on November 20
2 days ago