'Hey Beeb' – BBC Developing Voice Assistant for iPlayer App and Website - MacRumors
Skip to Content

'Hey Beeb' – BBC Developing Voice Assistant for iPlayer App and Website

by

The BBC has announced its intention to launch its own voice assistant next year to help users find their favorite programs and interact with online services hosted by the public broadcaster.

BBC iPlayer1
The voice assistant's working title and wake-word is currently "Beeb," and it will be built into the BBC's website, its iPlayer app and other mobile apps, and made available to manufacturers who want to incorporate the British broadcaster's software.

The BBC said it had no plans to launch a Beeb hardware device, but the voice assistant is being designed to work on existing smart speakers and smart TVs that include the iPlayer app.

BBC staff around the UK will be recording their voices to help train the assistant to recognize different British accents, something that U.S. voice assistants have been known to struggle with.

The BBC said having its own assistant would enable it to "experiment with new programs, features and experiences without someone else's permission to build it in a certain way."

"Much like we did with BBC iPlayer, we want to make sure everyone can benefit from this new technology, and bring people exciting new content, programs and services - in a trusted, easy-to-use way," said a BBC spokesman.

According to The Guardian, from the end of the month BBC radio stations will no longer be available on the popular TuneIn radio app, which is also used by Amazon's Alexa, because the U.S. company refused to share information on listeners of BBC stations.

Instead, the BBC wants people to access its content through BBC apps or via Alexa, in the hope that people log in and it can better understand what people are consuming.

Top Rated Comments

Moonjumper Avatar
92 months ago
The BBC keeps expanding into new areas when it is already in a questionable funding environment. I'm sure the over 75s who will soon have to start paying the licence fee will not be happy at this.

The BBC is supposed to provide a service that would not otherwise exist, not compete with commercial enterprises. The BBC has no valid reason to exist beyond providing broadcasts (or related services) that would not happen if they did not exist. This does not meet that.
Score: 16 Votes (Like | Disagree)
92 months ago
The BBC keeps expanding into new areas when it is already in a questionable funding environment. I'm sure the over 75s who will soon have to start paying the licence fee will not be happy at this.

The BBC is supposed to provide a service that would not otherwise exist, not compete with commercial enterprises. The BBC has no valid reason to exist beyond providing broadcasts (or related services) that would not happen if they did not exist. This does not meet that.
They pay big salaries to some, like Jeremy Clarkson, which made sense in his case as Top Gear was sold globally, meaning they got a massive return on their investment.

So how exactly do they recoup that money with presenters like Gary Lineker (£1.75m pa), a man who in-between posting left-wing tweets, sits in a seat and presents footage of other people playing football?

The BBC News website is a travesty of journalism these days as well. Glorified headlines, manipulated statistical graphs to create hysteria and regularly quoting isolated tweets with virtually no likes in articles, as if they represent the feelings of many.

The BBC has lost all integrity and perspective.
Score: 11 Votes (Like | Disagree)
92 months ago
The BBC squanders millions on failed experiments. A recent example is the huge amount spent developing the hopeless Sounds app. As is usually the case, publicly funded entities are happy to chuck the taxpayers’ cash around with apparently little thought or oversight.
Score: 8 Votes (Like | Disagree)
BruceEBonus Avatar
92 months ago
The BBC is a joke. Extreme left wing. With agenda driven staffing. And subject matter. London centric. And unbelievably wasteful in presenter numbers. They have three women on one
show which ironically is called Rip Off Britain. They have over a dozen weather presenters and even more sports presenters. Their programmes are dumbing down daily to reflect the exhausted line up of politically correct scripting. Their mainstays like Strictly and Apprentice out stayed their tired formats years ago but the indoctrinated
watchers have nothing else but Facebook to prove theyre alive so watch it they will. And don't get me started on the scandal of how shockingly bad their weather forecasting is. A national joke. But well. It's the BBC innit. What's that? A voice software ecognition thing. Well recognise this. You're crap. You're no longer what you were. And it might set you better to look a bit newer home. Get rid of half the presenters. Stop paying them obscene pay amounts. And rethink banning free licences for the over 75s. Not all of them are Hunniford. Somerville Or Rippon.
Score: 7 Votes (Like | Disagree)
92 months ago
The BBC keeps expanding into new areas when it is already in a questionable funding environment. I'm sure the over 75s who will soon have to start paying the licence fee will not be happy at this.

The BBC is supposed to provide a service that would not otherwise exist, not compete with commercial enterprises. The BBC has no valid reason to exist beyond providing broadcasts (or related services) that would not happen if they did not exist. This does not meet that.
If the BBC didn’t compete with commercial enterprises then it would have ceased to exist decades ago. Public service broadcasting is not the weary ghetto you make out. Arguably the commercial sector would be even worse than it is now without having had a high class BBC “keeping it honest”.

Commercial enterprises should not have a free ride. I’m glad British children get CBeebies as opposed to a diet of non-UK sugar coated stuff.

That said there appears to be few obvious reasons why the BBC are considering this. It sounds like someone had a few too many drinks at the Edinburgh TV festival and it’s been spun as an Alexa competitor.

Of course if it did happen then they wouldn’t use the word “hey” before Beeb. Nobody in the UK uses the word hey like this. It’s cringeworthy to have to say it to a HomePod in the (relative) privacy of your own home, let along in public to an iOS device. Don’t think Tim Apple knows this however...
Score: 6 Votes (Like | Disagree)
nnoble Avatar
92 months ago
A welcome feature, already widely available in other areas, that will allow easier access to existing content for a wide range of listeners including the elderly and others who may suffer from impaired vision and, or mobility. Since the Sounds App replaced the old and ailing Radio Player it has opened up a window to a wealth of content. I don't have a television but do pay the licence fee and personally, it provides value for money. The BBC in general is worth much more than the sum of its parts.
Score: 6 Votes (Like | Disagree)

Popular Stories

generic tracking prompt orange

Apple Hit With $2.7 Billion Lawsuit Over App Tracking Rules

Thursday September 3, 2026 7:46 am PDT by
Apple is facing a £2 billion ($2.7 billion) lawsuit in London accusing it of imposing stricter App Tracking Transparency rules on third party developers than on its own advertising services (via Reuters). The case, filed at London's Competition Appeal Tribunal, follows a similar suit in which the tribunal ordered Apple to pay around £1.5 billion over App Store commissions last October, a...
iOS 18 Siri Personal Context

Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners

Sunday September 20, 2026 7:24 pm PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live. Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
iphone 18 pro max prepare

iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping

Friday September 18, 2026 4:27 pm PDT by
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware. According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
Latest Stories
OpenAI's New GPT-6 Sol and Luna Models Bring Astra Improvements to Cheaper Tiers
OpenAI's New GPT-6 Sol and Luna Models Bring Astra Improvements to Cheaper Tiers
2 hours ago
Apple Park Visitor Center Just Lost an Attraction Offered Since 2017
Apple Park Visitor Center Just Lost an Attraction Offered Since 2017
3 hours ago
Shazam App for iPhone Updated With New Icon and iMessage Stickers
Shazam App for iPhone Updated With New Icon and iMessage Stickers
3 hours ago
Anthropic Launches Claude Opus 5.5 With Fable-Level Performance at a Lower Price
Anthropic Launches Claude Opus 5.5 With Fable-Level Performance at a Lower Price
3 hours ago
Apple Releases Firmware Update for Beats 360
Apple Releases Firmware Update for Beats 360
4 hours ago
Beats 360 Pre-Orders Open at Amazon With Cushion Kits on Sale, Plus More Beats Deals
Beats 360 Pre-Orders Open at Amazon With Cushion Kits on Sale, Plus More Beats Deals
5 hours ago
Apple Puts AirTag-Sized AI Pin on Hold
Apple Puts AirTag-Sized AI Pin on Hold
5 hours ago
Beats 360 Ear Cushion Kits Just $9.99 Each Until the End of October
Beats 360 Ear Cushion Kits Just $9.99 Each Until the End of October
5 hours ago
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
6 hours ago
Apple Will Soon Announce an All-New Operating System
Apple Will Soon Announce an All-New Operating System
6 hours ago
Apple Watch Series 10 vs. Series 12 Buyer's Guide: Should You Upgrade?
Apple Watch Series 10 vs. Series 12 Buyer's Guide: Should You Upgrade?
6 hours ago
Apple's Smart Glasses to Enter a Rapidly Growing Market
Apple's Smart Glasses to Enter a Rapidly Growing Market
7 hours ago
Apple Event This October? These 7 New Products Expected Next Month
Apple Event This October? These 7 New Products Expected Next Month
7 hours ago
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
8 hours ago
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
9 hours ago
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
9 hours ago
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
9 hours ago
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
10 hours ago
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
11 hours ago
Apple Quietly Excludes Older iPhones From New Camera Feature
Apple Quietly Excludes Older iPhones From New Camera Feature
12 hours ago
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
14 hours ago
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
14 hours ago
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
23 hours ago
You Can No Longer Downgrade From iOS 27 to iOS 26
You Can No Longer Downgrade From iOS 27 to iOS 26
1 day ago
macOS 27.2 Beta Brings New Volume and Brightness Sliders
macOS 27.2 Beta Brings New Volume and Brightness Sliders
1 day ago
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
1 day ago
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
1 day ago
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
1 day ago
Apple Releases Second iOS 27.2 Beta
Apple Releases Second iOS 27.2 Beta
1 day ago
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
1 day ago