Following Apple's decision last week to suspend a Siri program that allows employees to listen to audio recordings for quality control purposes, Amazon and Google have both chosen to make their policies on human reviews of voice assistant audio more clear.

siri alexa cortana google assistant e1565005866988
Late last month, Apple confirmed that a small number of anonymized ‌Siri‌ requests are analyzed for the purpose of improving ‌Siri‌, after a Guardian report revealed that contractors regularly hear private conversations recorded by Apple's voice assistant.

To allay privacy concerns, Apple said it was temporarily stopping the program while it reviewed the process that's currently used. It also said it plans to release a software update that will let ‌Siri‌ users opt out.

On Friday, Google said it had also suspended its policy of reviewing Google Assistant audio. The company actually suspended the practice across the EU on July 10 when a German privacy regulator started investigating it following a Belgian media report, but this is the first time Google has confirmed the fact publicly.

According to Bloomberg, Amazon will let Alexa users opt out of human review of their voice recordings. The new policy took effect Friday, and adds an option in the settings menu of the Alexa mobile app for removing recordings from analysis by Amazon employees.

All of the tech companies employ staff to review a small subset of voice recordings while claiming to anonymize the source. For example, Google distorts the recording before it is listened to, so as to disguise the user's voice, while Apple strips them of identifiable information and assigns each one a random device identifier.

However, Bloomberg revealed that some of Amazon's audio reviewers had access to the home addresses of Amazon customers, before the company moved to restrict the level of access. Many members of the public were unaware the practice even existed until Bloomberg reported on it earlier this year.

Tags: Amazon, Google

Top Rated Comments

Mikey44 Avatar
70 months ago
Where’s Microsoft on this? Reporters should go ask them if they have human reviewers.

Is Cortana left unchecked?
This comment is under the assumption that anyone uses Cortana.
Score: 9 Votes (Like | Disagree)
Wiesenlooser Avatar
70 months ago
I really wonder whether they don’t think this through. Surely they must know people would find this creepy, right? Otherwise - what is wrong with them?

Second option is that they bank on people not finding it out. That to me is the definition of evil. Knowing you do something wrong but hoping you don’t get caught.

Either way - this demonstrates something is really wrong at Silicon Valley culturally. Yes - people want their devices to become better. But not at any cost.
Score: 9 Votes (Like | Disagree)
Jyby Avatar
70 months ago
Science Rules!
Score: 5 Votes (Like | Disagree)
shpankey Avatar
70 months ago
Makes me want to get rid of these devices altogether. Not just bc they do it but mostly bc they hid it and didn't own up to it until after. What else are they doing... I wonder.
Score: 4 Votes (Like | Disagree)
thebeans Avatar
70 months ago
I really wonder whether they don’t think this through. Surely they must know people would find this creepy, right? Otherwise - what is wrong with them?

Second option is that they bank on people not finding it out. That to me is the definition of evil. Knowing you do something wrong but hoping you don’t get caught.

Either way - this demonstrates something is really wrong at Silicon Valley culturally. Yes - people want their devices to become better. But not at any cost.
Not sure about google but Apple said a long time back that there was human review of some Siri requests so they could improve accuracy. I don’t find it creepy at all. I’m pretty sure it is anonymous data anyway. The person reviewing doesn’t know that John Jones asked Siri for directions to the nearest brothel. They just know that someone somewhere asked for directions to the nearest brothel and Siri probably responded with the weather or something. Lol.
Score: 3 Votes (Like | Disagree)
Jyby Avatar
70 months ago
Science Rules!
Score: 2 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...