iPhone XR Was Best Selling iPhone in U.S. in Q3 2019

Apple's iPhone XR was the best selling ‌iPhone‌ in the third fiscal quarter of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP).

The ‌iPhone‌ XS, ‌iPhone‌ XS Max, and ‌iPhone‌ XR models accounted for 67 percent of all U.S. ‌iPhone‌ sales during the third quarter of 2019, with the ‌iPhone‌ XR alone accounting for 48 percent of sales.

appleiphonesalesbyquarter
The ‌iPhone‌'s 48 percent share of smartphone sales during the quarter is the highest that's been seen for an individual model since the ‌iPhone‌ 6 in 2015, according to CIRP.

"iPhone XR has become the dominant iPhone model," said Josh Lowitz, CIRP Partner and Co-Founder. "Its 48% share of sales in the quarter is the highest we've seen for an individual model since the iPhone 6 in 2015, which shared top billing with the 6 Plus, but only had two outdated legacy models offered as alternatives. Apple set out to create a competitive model, with current features like a large screen on a midsize handset, at a price that falls near the leading Android phones. It is an easy to choose the mid-point between the expensive XS and XS Max models, and the older 7 and 8 models."

The ‌iPhone‌ XR is Apple's most affordable ‌iPhone‌, priced starting at $749 in the United States. It is similar to the ‌iPhone‌ XS and XS Max, but offers an LCD display instead of an OLED display along with a single-lens camera instead of a dual-lens camera.

It also comes in a range of bright colors, and due to its popularity, Apple is keeping its three ‌iPhone‌ lineup intact for its 2019 ‌iPhone‌ lineup. The 2019 iPhones will include an ‌iPhone‌ XS successor, an ‌iPhone‌ XS Max successor, and an ‌iPhone‌ XR successor that will continue to offer an LCD display to keep costs lower.

The next-generation ‌iPhone‌ XR is rumored to feature new colors, more RAM (4GB, up from 3GB), faster LTE thanks to support for 4x4 MIMO, and it could also have camera improvements in the form of a new dual-lens camera setup that would likely be similar to the current dual-lens camera in the ‌iPhone‌ XS and XS Max.

CIRP's research data also looked at some numbers for Apple's various services. Among ‌iPhone‌ buyers during the quarter, 47 percent use paid iCloud storage, while three to six percent purchased AppleCare.

appleservicespenetration
35 percent of ‌iPhone‌ buyers use Apple Music, while 15 to 29 percent use Apple TV, Apple Podcasts, and Apple News. Apple has several other services on the horizon which could draw in more users, including ‌Apple TV‌+, its upcoming streaming service, and Apple Arcade, a gaming service that will provide access to games for a monthly fee.

Tag: CIRP

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...

Top Rated Comments

thadoggfather Avatar
75 months ago
It’s the cheapest new iPhone , same a12 , and has colors. Not surprised it’s sold well despite the initial skepticism

The $1000 iPhone bar hasn’t aged well with me
Score: 32 Votes (Like | Disagree)
johnyslats Avatar
75 months ago
Even the iPhone 8 models appear to be outselling the XS line
Score: 26 Votes (Like | Disagree)
dannyyankou Avatar
75 months ago
No surprise there. It’s what the 5C should’ve been. Latest processor, latest camera (minus the telephoto), latest design, $250 cheaper. It’s a good value.
Score: 18 Votes (Like | Disagree)
JPack Avatar
75 months ago
Who in the right mind, did not expect the XR to be the most popular iPhone this year?

Most consumers couldn't care less about the LCD vs. OLED debate.
Score: 17 Votes (Like | Disagree)
Royksöpp Avatar
75 months ago
It's the perfect iPhone. It's my favorite device. I can go two days without charging it, and that's with heavy use. The camera takes amazing pictures, the screen is perfect, and performance is lightning fast. What's not to love?
Score: 13 Votes (Like | Disagree)
nfl46 Avatar
75 months ago
But, but...it has a 720P screen! No one would buy that in 2019! /s
Score: 11 Votes (Like | Disagree)