The Stand for Apple's New $4,999 Pro Display Costs an Extra $999

Apple today unveiled the Pro Display XDR, a 32-inch 6K monitor with a P3 wide color gamut and true 10-bit color support, 1,600 nits of peak brightness, a 1,000,000:1 contrast ratio, and a super-wide, off-axis viewing angle.

apple pro display xdr mac pro
Apple's press release:

The all-new Mac Pro starts at $5,999 and will be available to order in the fall. Pro Display XDR starts at $4,999, the Pro Stand is $999 and the VESA Mount Adapter is $199. All will be available to order in the fall.

The display will be available in the fall, starting at $4,999, but that price doesn't include the stand. If you want the display to come on Apple's stand, as it is shown in official product images, that'll cost an extra $999. Unsurprisingly, the reaction to this news has been quite strong across social media.


The display will accompany Apple's all-new modular Mac Pro, which will also be available in the fall starting at $5,999.

Related Forum: Mac Accessories

Popular Stories

iphone 17 pro concept render cameras

Major iPhone 17 Pro Redesign Backed by Supply Chain Info, Claims Leaker

Thursday December 12, 2024 4:36 am PST by
Next year's iPhone 17 Pro models will reportedly feature a major redesign, specifically centering around changes to the rear camera module, and now new supply chain information appears to confirm the striking change, according to a Chinese leaker. iPhone 17 Pro concept render Late last month, The Information's Wayne Ma claimed that the rear of the ‌iPhone 17‌ Pro and ‌iPhone 17‌ Pro...
m4 mac mini hands on

Cloud-Based M4 and M4 Pro Mac Mini Models Now Available

Wednesday December 11, 2024 7:34 am PST by
Developers now have access to cloud-based M4 and M4 Pro Mac mini units via MacWeb, a Silicon Valley-based provider of cloud services. The company has launched three configurations of the new Mac mini, powered by Apple's M4 and M4 Pro chips. Developers and IT teams can rent these machines for tasks ranging from basic development to advanced artificial intelligence modeling, providing an...
apple tv purple

New Apple TV and HomePod Mini Launching in 2025

Thursday December 12, 2024 10:39 am PST by
Apple plans to refresh both the Apple TV and the HomePod mini in 2025 as part of a major push into refreshing its smart home product offerings, reports Bloomberg's Mark Gurman. In a report on an upcoming Apple-designed Bluetooth and Wi-Fi chip, Gurman says that the chip will be introduced in a new Apple TV and HomePod mini that are "scheduled" for 2025. While there is no exact timeline...
Generic iOS 18

Apple Announces iOS 18.2 Launching Today With These New Features

Wednesday December 11, 2024 5:23 am PST by
Apple has announced that iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 will be released today following more than six weeks of beta testing. For the iPhone 15 Pro and iPhone 16 models, the update introduces additional Apple Intelligence features, including Genmoji for creating custom emoji, Image Playground and Image Wand for generating images, and ChatGPT integration for Siri. There is also ...
wallet id puerto rico

Apple Expands iPhone Driver's License Feature to 10th Location

Thursday December 12, 2024 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. As noted by one of our readers Jack, the feature also launched in Puerto Rico this week. Below, we outline which U.S. states and...
macOS Sequoia Night Feature

Apple Releases macOS Sequoia 15.2 With New Apple Intelligence Features

Wednesday December 11, 2024 10:02 am PST by
Apple today released macOS Sequoia 15.2, the second update to the macOS Sequoia operating system that was released in September. macOS Sequoia 15.2 comes over a month after the release of macOS Sequoia 15.1. Mac users can download the ‌macOS Sequoia‌ update through the Software Update section of System Settings. macOS Sequoia 15.2 adds Image Playground, an app that lets you create...
carplay next gen hero

Apple Has Just a Few Weeks Left to Launch CarPlay 2 in 2024 as Planned

Thursday December 12, 2024 1:05 pm PST by
Apple's website continues to state that the first vehicle models with support for next-generation CarPlay will "arrive in 2024," but with less than three weeks remaining in the year, time is running short for the company to meet that objective. One reason to remain optimistic is that a similar situation played out last year. Apple said the first vehicles with next-generation CarPlay would be ...

Top Rated Comments

riverfreak Avatar
72 months ago
I loved how the audience collectively gasped when it was revealed not only that the stand was sold separately — but that it cost $999.
Score: 75 Votes (Like | Disagree)
dwright1974 Avatar
72 months ago
The ultimate dongle
Score: 61 Votes (Like | Disagree)
Unity451 Avatar
72 months ago
Thieves... that's what they've become. Dirty thieves.
Score: 50 Votes (Like | Disagree)
Kobayagi Avatar
72 months ago
That's why I'm planning ahead. :p



Attachment Image
Score: 48 Votes (Like | Disagree)
zorinlynx Avatar
72 months ago
My question is, why is Apple doing this? You'd think they know this would result in bad press for basically no good reason. They're not going to sell many of these displays, so they're likely not going to make much profit selling these stands.

What's their angle here? Are they really this tone deaf?
Score: 41 Votes (Like | Disagree)
BootsWalking Avatar
72 months ago
Hey Apple, if you wanted $6k for the monitor then you should've just priced it at $6k rather than charging $5k and insulting our intelligence by charging an additional $1k for the stand nearly everyone will need anyway.
Score: 40 Votes (Like | Disagree)