Apple Shares New Video Promoting iPhone Trade-Ins: 'Do One Last Great Thing With It'

Apple today uploaded a new video to its YouTube channel promoting its iPhone trade-in program, which allows people to trade in their older devices when purchasing a new one to get an Apple gift card or to simply recycle broken electronics.

Apple either refurbishes iPhones that are traded in and resells them, or recycles older unusable devices for the components.

You've done great things with your iPhone, but at some point, you'll be ready for something new. You can easily trade it in with Apple so it can be refurbished and put back into the world so someone new can do their own great things with it.

But if your device is at the very end of its life, materials inside will be recovered and recycled. Either way, you can continue to do what you love while respecting the planet.

At the end of the video Apple uses the tagline "Do one last great thing with it." The new ad is featured on Apple's environmental website, which provides more detail on how the trade-in program works.

Apple has been heavily promoting its trade-in program in recent months as a way to cut down on the cost of new devices and to further its environmental protection efforts.

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...

Top Rated Comments

Bin Cook Avatar
77 months ago
You can hear the desperation from here.
Score: 26 Votes (Like | Disagree)
Ebok Avatar
77 months ago
How about lower the prices and your sales will go up
Score: 19 Votes (Like | Disagree)
HiVolt Avatar
77 months ago
Yeah, maybe if they offered fair value. Their online assessment offered me barely $325 Canadian for what was then a barely more than 1 year old iPhone 8, 256gb. I sold it for $600 myself. It's an insult.
Score: 9 Votes (Like | Disagree)
Baymowe335 Avatar
77 months ago
How about lower the prices and your sales will go up
Because that’s not necessarily true? Apple has all the data in the world to make decisions and has an excellent track record in managing the company.
Score: 8 Votes (Like | Disagree)
sidewinder3000 Avatar
77 months ago
You can hear the desperation from here.
Haters gonna hate.

Helping to make the planet cleaner and safer by repurposing material goods is not an act of desperation. It’s an act of responsibility and stewardship.
[doublepost=1557254041][/doublepost]
Yeah, maybe if they offered fair value. Their online assessment offered me barely $325 Canadian for what was then a barely more than 1 year old iPhone 8, 256gb. I sold it for $600 myself. It's an insult.
Do you seriously not understand economics? When trading in with Apple you pay for convenience. If you want to take the time and effort to sell your phone elsewhere, you’re free to do that. And you did. And for you it was worth it. But for many other people, they prefer the one stop convenience of doing it all in one move. It’s not an insult. It’s just economics.
Score: 7 Votes (Like | Disagree)
Khedron Avatar
77 months ago
Apple: We just successfully lobbied against right to repair legislation, so now when your iPhone is broken you might as well give it to us for free so we can resell the parts.
Score: 7 Votes (Like | Disagree)