Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.
The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals.
In addition to showing off the iPhone, the MacBook Pro and iPad also make an appearance.
While the video was captured entirely on the iPhone, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip.
Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.
Top Rated Comments
I know, even apple doesn't trust the water resistance of the iPhone.
Only someone who doesn’t understand brand marketing would suggest that Apple’s “Shot On iPhone” campaign does anything for Huawei and Samsung, that consumers know or care about DXO scores, and that Apple should abandon the campaign. Quite the opposite: it’s working extremely well and they should continue it. There is still no camera with the the high camera quality of iPhone AND the simplicity and eco system of iPhone. Buying a crappier, harder to use phone with slightly better photo tech specs in a few areas is hardly a compelling reason for most people to switch.
You seem to write the same comment every time MacRumors posts a “Shot On iPhone” video. You can stop now.
And yes, people have different opinion, just like how these people managed to properly shot an underwater movie using an iPhone with the proper tools and accessories for it. Yet you’re trying to dismiss them as if a phone should not be used. Talk about forcing your own opinions. :shrug: Before telling others to grow up, maybe check your own mindset first. Peace out.